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With close to 115k followers, the ‘hiphoplegends90s’ Facebook page is a gold mine of all sorts of signs, even though the name might not give that away. And while you might think that people don’t care that much for them, this is where you might be wrong, as a good sign can do more than just evoke an occasional inadvertent smile. In many cases, they are something that sticks in our memory, which can be quite good if you want to advertise your business, for instance.
Let’s take an outdoor ad, for instance. For the company that is using it to promote their business, the sign is definitely more than just a smile-inducing memo.According to Forbes, creating an ad—be it on a billboard, a bus shelter, or a digital screen—can help companies to reach a wide audience, create brand awareness, and increase sales. But in order for it to be successful it has to be well-thought out – a fusion ofart and science, as Forbes puts it, which would make it stand out from the rest.
Let’s take an outdoor ad, for instance. For the company that is using it to promote their business, the sign is definitely more than just a smile-inducing memo.
According to Forbes, creating an ad—be it on a billboard, a bus shelter, or a digital screen—can help companies to reach a wide audience, create brand awareness, and increase sales. But in order for it to be successful it has to be well-thought out – a fusion ofart and science, as Forbes puts it, which would make it stand out from the rest.
For outdooradvertisingto be successful, there are reportedly three steps companies should take. Firstly, they should conduct thorough research on their target audience, which should then be used to guide the design, the message, and the placement. Secondly, they should measure the effectiveness of the campaign. And lastly, they should make sure to find a suitable location, which entails taking such factors as foot traffic, visibility, and demographics into consideration.
The ad was actually so good, it wonsilverin the 2019 Clio Entertainment Awards – an award given out for excellence in marketing and communications.
Some companies use signs and outdoor ads to not only endorse themselves but fight competition, too. A great example of that was thebillboard battlebetween two giants of the car manufacturing world: BMW and Audi.That one, too, started in LA, California, when Audi put up a billboard, showcasing a new model of their car and stating “Your move, BMW”. Needless to say, it didn’t take long for the latter to retaliate – placed just across the street from Audi’s billboard, BMW put one up, too, saying “Checkmate”.
Some companies use signs and outdoor ads to not only endorse themselves but fight competition, too. A great example of that was thebillboard battlebetween two giants of the car manufacturing world: BMW and Audi.
That one, too, started in LA, California, when Audi put up a billboard, showcasing a new model of their car and stating “Your move, BMW”. Needless to say, it didn’t take long for the latter to retaliate – placed just across the street from Audi’s billboard, BMW put one up, too, saying “Checkmate”.
Seeking to come back with a bang, Audi reportedly turned to its fans online, asking what they thought their answer should be. Eventually, the company settled on a billboard with a picture of one of their most powerful cars, saying “Your pawn is no match for our king.” But BMW’s response could arguably not be matched, as they tethered a branded blimp to Audi’s billboard with a picture of their Formula 1 car, stating “Game Over.”At the end of the day, whether or not you believe that BMW was the winner of the battle, both companies had a great deal of exposure, which, as discussed above, is an excellent way to reach a wide audience and create brand awareness.
Seeking to come back with a bang, Audi reportedly turned to its fans online, asking what they thought their answer should be. Eventually, the company settled on a billboard with a picture of one of their most powerful cars, saying “Your pawn is no match for our king.” But BMW’s response could arguably not be matched, as they tethered a branded blimp to Audi’s billboard with a picture of their Formula 1 car, stating “Game Over.”
At the end of the day, whether or not you believe that BMW was the winner of the battle, both companies had a great deal of exposure, which, as discussed above, is an excellent way to reach a wide audience and create brand awareness.
Whether you’re a company, a service provider, an influencer, a strongly opinionated person, or just someone with some free time and a marker, with just a pinch of imagination and some strategic planning you can create a sign that will make people pay attention; and once you have their attention, that’s when you can get your message across, whether the message is wishing them a good day or challenging your competition.
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