This International Dog Day, there’s a week-long virtual party in celebration of dogs all over the world – and everyone’s invited!

To mark the worldwide festivities, and the launch of The Man That Rescues Dogs’ debut book, ‘Home. Made.’, TMTRD, publishers Witchcraft, and special guests are hosting a ‘Virtual Dog-a-Thon’, with dog lovers far and wide welcome to enjoy the festivities and support dogs in need.

TMTRD itself is a dog sanctuary that provides life-saving care to over 1,000 stray, sick, and paralyzed dogs (including the TikTok-famous ‘Wheelchair Mafia’). Founder Michael J. Baines quit his job as a chef to open the Sanctuary in Thailand, after leaving behind a life of drug and alcohol addiction in Sweden – and has written his heartwarming memoir to raise funds for the Foundation.

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The event will also offer giveaways and shopping experiences, with a percentage of sales through book royalties and brand products donated to help rescue dogs in need locally and abroad.

The book will be launched first in the USA on International Dog Day (Mon, Aug 26) with a social impact production company, Witchcraft. Uniquely, whereas authors traditionally only receive 5-10% of book royalties, 70% of royalties from ‘Home. Made.’ will be donated back to the Foundation, meaning anyone who purchases a book will be making a donation that will go directly to the dogs.

As part of the festivities, the Virtual Dog-a-Thon will also showcase the dog-loving brands and content creators that have partnered with Michael in commemoration of his book launch – all of whom are committed to creating a more sustainable and safe world for dogs and their people. Grounds & Hounds are an organic and eco-friendly specialty coffee company that donates to rescue initiatives, Bark Pouch makes human-grade dog treats presented in easy-to-use, mess-free pouches, and supports dog rescue shelters, ModernBeast produces contemporary, high-quality pet products and donates profits to animal charities, Kin+Kind handcraft natural, organic and cruelty-free pet care products that benefit pets, people and the planet, and Ropes For Rescues create dog leashes from recycled climbing ropes, donating 10% of leashes to animal rescues of the climbers’ choice.

Each brand has been invited to spotlight its incredible work and how each makes a positive difference. US-based event attendees will have the opportunity to buy or win a personalized book unboxing experience: The ‘Home. Made.’ Box For Dogs, which includes a selection of the brand’s must-have products, as well as a copy of the memoir, with 70% of the royalties from each book given back to the TMTRD Sanctuary.

Samantha Wilson, Founder of the social impact production company Witchcraft, said: “This isn’t just an event; it’s a feel-good mission where you can see the immediate impact of your actions. This event is a unique opportunity to be part of something meaningful while enjoying fun, uplifting moments.

“Throughout the week, you’ll dive into stories that will restore your faith in humanity – stories of dogs given second chances and people who dedicate their lives to making that happen. Every time you show up, share, or even just tune in, you’re helping those very rescues continue their critical work.

To learn more about Home. Made. or Witchcraft, visit heywitchcraft.com. Search ‘Virtual Dog-a-Thon: Together For The Love Of Dogs’ on Facebook to RSVP to the virtual event.

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