How often have we been in the middle of what feels like an impossible situation — taking the heat, brushing off embers, and convincing ourselves that this is fine…even when it’s not?
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The iconic dog meme with a caption reading “this is fine” has ironically become a symbol of keeping it together when things aren’t, in fact, that great. Call it self-denial or acceptance, but we’ve all been that dog, holding steady in the middle of a fiery pit.
In this piece, we’ll delve into how the lovable hound became an inexhaustible symbol of resilience (or denial) and how it captured the hearts of many to become an internet sensation that defined the generation.
“This Is Fine” Hound Makes Its First Appearance
The “this is fine”dog memeis a comic strip from the webcomic series of illustrator KC Green on “Gunshow (1).” Known as Question Hound, this famous dog became a central figure in Green’s comic series. The character gained popularity much like Green’s other creations, such as “Dick Butt” and “Staredad.”
Image credits:gunshowcomic.com
“This is Fine” Dog Meme Gaining Traction Online
The comic went viral a year later, in January 2014, when Reddit user @theonefoster posted the first two panels of Green’s comic strip. He annotated his post with the phrase: “Accurate representation of me dealing with university stress.” Redditors could relate to the allusion, and the post got shares and upvotes that pushed it up the charts. While Reddit became the initial staging ground for the “this is fine” dog meme, that original post has since been removed.
Nonetheless, the cartoon comic–turned–meme had enough time to find its way onto social feeds. People resonated with the feeling of being in an extremely dire situation and having to reassure themselves that things are okay because you can’t do much about it anyway.
The viral meme also hit Imgur’s feeds when user @SPIDER_MAN posted those two panels on the platform. Since it first appeared online on September 22, 2014, @SPIDER_MAN’s post has gathered 72,831 views, with 1,900 plus more posts with #thisisfine tag on the platform and counting.
Image credits:SPIDER_MAN
The Famous Hound Finds Itself in the Midst of a Political Squabble
Green’s comic hero became political fodder on July 25, 2016, when the Republican National Committee (RNC) tweeted about it on the official GOP X account (4). The tweet was in reaction to the Democratic National Convention.
The RNC’s use of the internet meme didn’t sit well with Green, who was not a fan of the political party. While he acknowledged that his comic strip had reached meme status, he immediately replied to RNC’s post with a scathing tweet, telling them to “delete their stupid post.”
.@GOPWe actually paid the artist who made this. Here’s what he came up with.pic.twitter.com/4D4bmx9ccp
— The Nib ✒️ (@thenib)July 26, 2016
A few days after Donald Trump’s 2016 presidential win, artists and producers created works that expressed their disdain for the country’s political climate.
The game looked almost like a replica of Green’s illustration, where players assume the role of the cartoon dog and use a fire extinguisher spewing hearts to put out the flames engulfing the house.
Image credits:thisisfinegame.com
Other gamers eventually caught on and contributed further to the meme’s spread. Green’s cartoon also appeared in producer Andris Gauracs’ gamified version of the ubiquitous dog (6).
The Cultural Resonance of KC Green’s Comic
Green believes that his illustration became immensely popular because of its innate simplicity. In a 2023 interview with NPR News reporter Emma Bowman, Green divulges that he made the illustration as “vague as possible,” saying his cartoon was “like any good piece of art, people interpret it how they want to (7).”
Indeed, the comic meme possessed timelessness that people could easily resonate with. It emerged as an authentic representation of strength during turbulent times. People defined their tragic situations via the cartoon character and assumed the resigned stance of the calm canine.
Image credits:wolfpackclth
Image credits:memehollanddrive
Image credits:notsocooldad
The adorable hound meme became such an online sensation that Time magazine writer Raisa Bruner reported in 2018 that the US Senator referred to “this is fine” meme in one of his official speeches (8). More specifically, US Sen. Richard Burr used the meme to reference the situation regarding the investigation into Russian interference during the 2016 US elections.
Mainstream media also rode the meme’s raging wave. Viacom’s “The Daily Show With Trevor Noah” used the “this is fine” dog meme, watermarking Green’s illustration to promote one of their shows.
Green told NPR News that while “The Daily Show” had contacted him to pay for the use of his illustration on their tweet, he would have hoped producers would be more considerate of artists like him when they use their creations, saying, “all I wanted was someone to ask, someone to treat me like a business, because this is what I do for a living.”
The Most Iconic “This Is Fine” Memes of All Time
Since Green published his webcomic in 2013, we’ve seen countless meme versions on various platforms. Memes express inescapably chaotic school circumstances, stressors at work, and even frustrations about politics and society.
Ignoring how the meme’s relatability made it extremely popular is impossible. Here are our favorite memes with Green’s celebrity hound that have captured the most attention.
Image credits:
Green’s Farewell With His Beloved Brainchild
A little more than a decade after the famed illustrator published his comic strip and after thousands upon thousands of posts and shares, Green says it’s time for his hound to retire.
Green told NPR News that while his canine character Question Hound brought his work viral recognition that led to royalty deals, he’s ready to try something new: “It’s a fun challenge to try and embody a different character. And I would like to try that with some of [my] other characters.”
References
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