A recentBurger Kingad featuring new mothers enjoying burgersimmediately after childbirthhas sparked aheated debateamong viewers.
The ad, released on September 26, 2024, proudly states that “over a third of mums surveyed wanted burgers after birth” and showcases exhausted women feeling relieved after receiving the meal from their husbands.
HighlightsBurger King’s ad shows new moms eating burgers post-childbirth, sparking debate.Critics argue mothers need nutrients, not calorie-heavy fast food post-birth.1 in 3 mums crave burgers after childbirth, says Mumsnet study.Hormones like cortisol and ghrelin heighten hunger during labor.
Viewers complained that the ad, while clever, was encouraging unhealthy eating habits. “This is unsettling. After childbirth, moms need nutrients, not a burger loaded with calories and sodium,” one user stated.
While some outlets have reported that the commercial outraged primarily men, it is women who spearheaded the discussion, with some commenters defending the idea and others slamming it.
“This is disgusting! Mothers need proper nourishment after going through birth!” one exclaimed.
RELATED:
Image credits:Change
Their anticipation, nervousness, and excitement are all on full display while an old-school song plays in the background with the lyrics “I adore you, more and more, each day.”
At one point, a mom says, “I’m so f–ing hungry,” while the cries of her newborn are heard faintly in the background. Immediately after, a man is seen heading inside the hospital with a recently bought Whopper, surprising his wife with themeal.
Image credits:burgerkinguk
“This might just be the cleverest ad for food I’ve ever seen,” wrote one viewer.
“Why didn’t I think of this for my last two kids? Screw the tea and toast! Someone bring me aBurger Kingafter number 3 is born!” another said.
Despite the campaign’s ingeniousness, its reception can only be described asmixed. Critics expressed disapproval at not only the promotion of “junk food” and even created aChange.org campaignin protest.
The campaign, dubbed “Bundles of Joy,” aims to promote the signature Whopper as the cherry on top of various heartwarming moments in people’s lives.
Not only that, but those who received themealshared that the food helped them forget the exhaustion of labor and provided much-needed relief after the endeavor.
“Some of the criticism of this campaign has demonstrated just how much judgement new mums face – often from people who have no idea what mums are going through,” explained Justine Roberts, CEO of the website, via email toBored Panda.
“Our users are pretty united in the view that mums who’ve been through labor deserve to be indulged with whatever they fancy for their first post-birth meal.”
Women experience heightened cravings in response to an increase in hunger-related hormones such as ghrelin and cortisol during labor
These include oxytocin, the hormone that regulates feelings of love, care, and connection; beta-endorphins, responsible for pleasure and feelings of transcendence; epinephrine and norepinephrine, which manage excitement; and prolactin, which promotes breastfeeding.
However, a combination of cortisol, the stress hormone, and ghrelin, the hunger hormone, is responsible for the sharpincrease in hunger. These hormones respond particularly well to meals commonly considered unhealthy.
Diet experts, on the other hand, recommend against indulging in such food immediately after giving birth.
“From a nutritional standpoint, postpartum intake should be healthy and contribute to energy reserves, regeneration processes, and hormonal regulation,” explained nutritionist Faride Liddawi fromBody Fit ChiletoBored Panda.
“Women’s gastrointestinal tract is particularly vulnerable immediately after giving birth. A meal high in saturated fats, cholesterol, and sodium could cause irritation and is not recommended.”
The ad ignited a heated debate among viewers, with one side supporting the commercial and the other criticizing it for connecting what they consider to be “junk food” with pregnancy
View this post on Instagram
One particular exchange among viewers perfectly encapsulated the overall tone of the ad’s reception, with one mother vehemently opposed to the idea and the other defending a woman’s choice to eat whatever they want.
“I think any woman can eat what she wants after birthing her own child!” one exclaimed.
“If you didn’t know, childbirth can be a tad exhausting and emotional; I think the mother can treat herself with any food she so desires,” she argued.
“I know exactly how it can be. I gave birth twice naturally. What I know is that poison is absolutely not what a woman’s body needs.”
“This is irresponsible.” The campaign’s reception remains mixed, with users divided between autonomy and health concerns
Thanks! Check out the results:You May Like“Call Me Lazy”: Mother, 34, Stuns With Ozempic Transformation And Side EffectKarina BabenokPassengers Upset After Plane Makes Emergency Landing Due To “Serious Medical” Crisis On BoardKarina BabenokFather Beats Up Lifeguard After He Saved His Boy’s LifeLei RV
Karina Babenok
Lei RV
News
