Next to the pictures on the list below you will also findBored Panda’sinterview with the Professor of Communication at USC Annenberg School For Communication and JournalismDr. Dmitri Williams, who was kind enough to discuss what is it that draws us to a certain kind of online content, groups, or pages.

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Miniature swords crafted from paper clips on black fabric, showcasing cool creativity.

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Man with prosthetic leg wearing a football jersey stands among fans; a humorous scene from pics that go hard.

Royal Canadian Navy members in uniform posing underwater with a historic diving helmet, showcasing pics that go hard.

Created just last year, the ‘Pics That Go Hard’ Facebook page has already amassed close to 40k likes and around 150k followers. It might come as a surprise that so many people are interested in content that isn’t focused on a specific topic, unlike a page for swapping clothes, for instance, or a group for those with agreen thumb.But that might also be a part of its charm – followers of the page can never really be sure what kind of picture it is that they’re getting next, but they can be sure that it’s going to be a ‘Pic That Goes Hard’; and that’s enough for them.

Created just last year, the ‘Pics That Go Hard’ Facebook page has already amassed close to 40k likes and around 150k followers. It might come as a surprise that so many people are interested in content that isn’t focused on a specific topic, unlike a page for swapping clothes, for instance, or a group for those with agreen thumb.

But that might also be a part of its charm – followers of the page can never really be sure what kind of picture it is that they’re getting next, but they can be sure that it’s going to be a ‘Pic That Goes Hard’; and that’s enough for them.

Fish tank with goldfish named “Swim Shady” on a name tag, showcasing a playful and cool vibe.

Snowman in a virtual Zoom meeting on a snowy night, showcasing pics that go hard.

Discussing how people end up following one group (or page) or another, Professor of Communication at USC Annenberg School For Communication and Journalism Dr. Dmitri Williams pointed out that there can be many factors influencing the decision. “There’s a degree of advertising and algorithms alongside personal and identity-based affiliations,” he noted in a recent interview withBored Panda.“If you’re part of a generation, race, religion or interest group, that’s obviously going to play a role, but you also have to know the group exists. That’s going to happen via your personal networks and platforms making suggestions to you based on your characteristics and viewing. It’s a little like ‘people who bought this also bought that’.”

Discussing how people end up following one group (or page) or another, Professor of Communication at USC Annenberg School For Communication and Journalism Dr. Dmitri Williams pointed out that there can be many factors influencing the decision. “There’s a degree of advertising and algorithms alongside personal and identity-based affiliations,” he noted in a recent interview withBored Panda.

“If you’re part of a generation, race, religion or interest group, that’s obviously going to play a role, but you also have to know the group exists. That’s going to happen via your personal networks and platforms making suggestions to you based on your characteristics and viewing. It’s a little like ‘people who bought this also bought that’.”

Kiwi birds pecking at sliced kiwi fruit on a tray, creating a fun and unexpected scene.

Jigsaw puzzle pieces creatively arranged as a horse, next to the puzzle box depicting a beach scene.

Cat in a robotic mech suit, looking fierce and adorable, a perfect example of pics that go hard.

We also tried delving deeper into why people might be drawn to browsing content that is completelyrandomor join groups that aren’t focused on a single subject. “I can only speculate that some people might enjoy getting ‘outside the algorithm,’ since so much content is served to us based on marketing and categories. People, as they say, contain multitudes, and sometimes it’s appealing to see part of yourself that the platforms don’t know about get its day,” Dr. Williams noted. “And, you know, curiosity is a thing.”

A cat playfully reaching towards a sunbeam on a wooden floor, exemplifying pics that go hard.

Tree trunk shaped like a toilet seat with a roll of toilet paper beside it in a forest setting.

Forest landscape with a mysterious flying object in a clear blue sky, showcasing unique pics that go hard.

If you spend any time online—and since you’re here, you clearly do—chances are you not only browse but share the content with others, too; whether it’s focused on a topic you think your loved one might be interested in or a random picture with no context your friend might find funny.

According to Dr. Williams, sometimes people share content with others out of love and helpfulness. In addition to that, he pointed out that, “There’s also research on something called ‘transactive memory systems,’ which is a fancy way of saying that we can’t learn and know everything, but we can get our friends to help store it for us.

Wrestling match featuring a performer and a giant panda suit, capturing the essence of pics that go hard.

Cat wearing a stylish fur coat at a desk, embodying ‘pics that go hard’ vibe.

Person arranging branches on a wall display; showcasing a creative and unique composition in “Pics That Go Hard” style.

Bearing in mind that people can like up to5,000 pagesfrom one Facebook account alone, it’s safe to assume that they might follow quite a few of them. It’s also arguably safe to assume that such pages and online groups play a role, even if not that significant, regarding what people become interested in.“People operate on the principle of social proof. If others are doing something, we assume it must be worth doing. So, simply seeing others in your network doing things will make it enticing for you to check them out, almost independent of what they are,” Dr. Williams pointed out, delving deeper into how online groups and pages influence what people find interesting nowadays.“That said, if they’re in your group, you probably share interests more than you would with people outside your group,” the expert added.

Bearing in mind that people can like up to5,000 pagesfrom one Facebook account alone, it’s safe to assume that they might follow quite a few of them. It’s also arguably safe to assume that such pages and online groups play a role, even if not that significant, regarding what people become interested in.

“People operate on the principle of social proof. If others are doing something, we assume it must be worth doing. So, simply seeing others in your network doing things will make it enticing for you to check them out, almost independent of what they are,” Dr. Williams pointed out, delving deeper into how online groups and pages influence what people find interesting nowadays.

“That said, if they’re in your group, you probably share interests more than you would with people outside your group,” the expert added.

Man reaching from car in top panels; cat being petted happily in bottom panel. Humorous sequence from pics that go hard.

Baby hippo cuddling a person’s knee, black boots on sandy ground, depicting a cool and heartwarming scene.

Men wearing plaid with plaid sheep, showcasing unique fashion in an outdoor setting.

Asked what role online groups and communities will play in people’s everyday lives in the future, Dr. Williams suggested that, “They will continue to be an extension of our offline ‘real lives’ as well as be sources of information, drama, connection, and so on, as we live our lives both offline and on, with people around the world we likely will never meet, but who are still real to us.”

Seagull eating an ice cream cone by the ocean, showcasing pics that go hard.

Pigeon pecking at a humorous “tired of being a bird?” sign on a red post; a playful, cool image that goes hard.

Man playing a unique pallet guitar in a workshop, showcasing creative musical innovation and ‘pics that go hard’.

Person in a red suit skateboarding amid a cheering crowd, with another person in a costume jumping in the background.

Retail worker surprised by a conveyor belt filled with bananas, creating a humorous scene in a grocery store.

Toy excavator lifting spaghetti into a pot on the stove, demonstrating a playful concept that goes hard.

Rider on a horse performs a basketball dunk at sunset, capturing a cool moment.

A crow wearing sunglasses on a concrete surface, embodying a cool and humorous pose for “Pics That Go Hard."

People posing underwater and on a boat, capturing a vibrant and dynamic scene.

Man in a clay suit holding a large clay head, on a movie set with professional lighting and camera equipment; pics that go hard.

Person wearing a large, round character costume on a crowded subway, embodying “pics that go hard” in a playful setting.

Man in a bear costume with a lifelike Scooby-Doo model, capturing pics that go hard in a creative setting.

Concert crowd illuminated by green lights, with a hand holding a glowing cube, capturing a vibrant moment.

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