Next to the pictures on the list below you will also findBored Panda’sinterview with the Professor of Communication at USC Annenberg School For Communication and JournalismDr. Dmitri Williams, who was kind enough to discuss what is it that draws us to a certain kind of online content, groups, or pages.
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Created just last year, the ‘Pics That Go Hard’ Facebook page has already amassed close to 40k likes and around 150k followers. It might come as a surprise that so many people are interested in content that isn’t focused on a specific topic, unlike a page for swapping clothes, for instance, or a group for those with agreen thumb.But that might also be a part of its charm – followers of the page can never really be sure what kind of picture it is that they’re getting next, but they can be sure that it’s going to be a ‘Pic That Goes Hard’; and that’s enough for them.
Created just last year, the ‘Pics That Go Hard’ Facebook page has already amassed close to 40k likes and around 150k followers. It might come as a surprise that so many people are interested in content that isn’t focused on a specific topic, unlike a page for swapping clothes, for instance, or a group for those with agreen thumb.
But that might also be a part of its charm – followers of the page can never really be sure what kind of picture it is that they’re getting next, but they can be sure that it’s going to be a ‘Pic That Goes Hard’; and that’s enough for them.
Discussing how people end up following one group (or page) or another, Professor of Communication at USC Annenberg School For Communication and Journalism Dr. Dmitri Williams pointed out that there can be many factors influencing the decision. “There’s a degree of advertising and algorithms alongside personal and identity-based affiliations,” he noted in a recent interview withBored Panda.“If you’re part of a generation, race, religion or interest group, that’s obviously going to play a role, but you also have to know the group exists. That’s going to happen via your personal networks and platforms making suggestions to you based on your characteristics and viewing. It’s a little like ‘people who bought this also bought that’.”
Discussing how people end up following one group (or page) or another, Professor of Communication at USC Annenberg School For Communication and Journalism Dr. Dmitri Williams pointed out that there can be many factors influencing the decision. “There’s a degree of advertising and algorithms alongside personal and identity-based affiliations,” he noted in a recent interview withBored Panda.
“If you’re part of a generation, race, religion or interest group, that’s obviously going to play a role, but you also have to know the group exists. That’s going to happen via your personal networks and platforms making suggestions to you based on your characteristics and viewing. It’s a little like ‘people who bought this also bought that’.”
We also tried delving deeper into why people might be drawn to browsing content that is completelyrandomor join groups that aren’t focused on a single subject. “I can only speculate that some people might enjoy getting ‘outside the algorithm,’ since so much content is served to us based on marketing and categories. People, as they say, contain multitudes, and sometimes it’s appealing to see part of yourself that the platforms don’t know about get its day,” Dr. Williams noted. “And, you know, curiosity is a thing.”
If you spend any time online—and since you’re here, you clearly do—chances are you not only browse but share the content with others, too; whether it’s focused on a topic you think your loved one might be interested in or a random picture with no context your friend might find funny.
According to Dr. Williams, sometimes people share content with others out of love and helpfulness. In addition to that, he pointed out that, “There’s also research on something called ‘transactive memory systems,’ which is a fancy way of saying that we can’t learn and know everything, but we can get our friends to help store it for us.
Bearing in mind that people can like up to5,000 pagesfrom one Facebook account alone, it’s safe to assume that they might follow quite a few of them. It’s also arguably safe to assume that such pages and online groups play a role, even if not that significant, regarding what people become interested in.“People operate on the principle of social proof. If others are doing something, we assume it must be worth doing. So, simply seeing others in your network doing things will make it enticing for you to check them out, almost independent of what they are,” Dr. Williams pointed out, delving deeper into how online groups and pages influence what people find interesting nowadays.“That said, if they’re in your group, you probably share interests more than you would with people outside your group,” the expert added.
Bearing in mind that people can like up to5,000 pagesfrom one Facebook account alone, it’s safe to assume that they might follow quite a few of them. It’s also arguably safe to assume that such pages and online groups play a role, even if not that significant, regarding what people become interested in.
“People operate on the principle of social proof. If others are doing something, we assume it must be worth doing. So, simply seeing others in your network doing things will make it enticing for you to check them out, almost independent of what they are,” Dr. Williams pointed out, delving deeper into how online groups and pages influence what people find interesting nowadays.
“That said, if they’re in your group, you probably share interests more than you would with people outside your group,” the expert added.
Asked what role online groups and communities will play in people’s everyday lives in the future, Dr. Williams suggested that, “They will continue to be an extension of our offline ‘real lives’ as well as be sources of information, drama, connection, and so on, as we live our lives both offline and on, with people around the world we likely will never meet, but who are still real to us.”
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