But last month, X (formerly known as Twitter) user Girl Fieri (@realgirl_fieri) asked all the non-boomers on the platform to share their most boomer-esque complaints, and the replies immediately started pouring in.
Image credits:realgirl_fieri
So we decided that taking a look at the submissions would be a nice change of pace to the never-ending discourse on intergenerational differences. Or, in this case, similarities!
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“Generational hostility is nothing new,“Samuelwrote. “There is in fact a long history in America of a younger generation differentiating and distancing itself from their parents’ generation. (It actually goes back to the 18th century.)”
However, as we can see from these posts, common ground isn’t that hard to find.
Looking at how the different generations prioritize different criteria for judging whether sectors and brands are trustworthy, we can see a huge amount of common ground between the generations and little real division.
But despite these differences and variations in the strength of feeling, all four generations regard the same four trust drivers; reliability, openness/transparency, responsibility, and value for the price, as the most important and in the same rank order.
If we turn our attention to looking at how the different generations judge the trustworthiness of different industry sectors and institutions, again, we see that the usual narrative of younger generations being less trusting isn’t the case at all.The older generations trust most sectors less than millennials or Gen Z.
If we turn our attention to looking at how the different generations judge the trustworthiness of different industry sectors and institutions, again, we see that the usual narrative of younger generations being less trusting isn’t the case at all.
The older generations trust most sectors less than millennials or Gen Z.
One could be forgiven for expecting that younger generations are less trusting of oil & gas, given the climate crisis facing their futures and the assumptions we often make about how they feel about the environment and sustainability. The same could be said of banking, with many growing up through the financial crash of 2008. But it’s the older age groups yet again with the lowest level of trust in these sectors.
So, generational divides are not as large or as significant as many would assume.If you too have boomer complaints (or are a boomer yourself and don’t see the youth as morally bankrupt), don’t worry. You might be even closer to them than you’ve been told.
So, generational divides are not as large or as significant as many would assume.
If you too have boomer complaints (or are a boomer yourself and don’t see the youth as morally bankrupt), don’t worry. You might be even closer to them than you’ve been told.
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