Kim Kardashian and Starbucks are under fire after allegedly plotting a PR stunt to counter $11 billion loss following global calls for boycott.
Kim showcased her very slim waist in a white crop top with low-slung leather trousers, as she carried a tiny black snakeskin Hermes Kelly bag, her mobile phone, and a festive red Starbucks cup, all in one hand.
The entrepreneur’s drive to the coffee chain, using her $185,000 silver Mercedes-Maybach S580 (as per theDaily Mail), wouldn’t appear to be groundbreaking news at first if it wasn’t for the massive boycott calls against Starbucks that have been spreading like wildfire worldwide.
Kim Kardashian and Starbucks are under fire after allegedly plotting a PR stunt to counter an $11 billion loss following global calls for a boycott
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Boycott calls against the multinational coffeehouse are stemming from a series of issues, with the main one concerning lawsuits involving its union.
Image credits:kimkardashian
The coffeehouse chain reportedly sued Starbucks Workers United in federal court in October, alleging trademark infringement after the union sent out a social media post saying “Solidarity with Palestine!” a few weeks after the Hamas attack against Israel, which took place on October 7.
The calls for a boycott haven’t been confirmed as the reason for Starbucks’ huge decrease in market value, although they can’t be completely ruled out as a cause
With the Israel government’s military operations in Gazabeingdenounced as genocide, hundreds of protests erupting worldwide calling for a ceasefire, andover 20,000Palestinians killedsince October 7, as of Friday, December 22, Starbucks’ official statement has sparked public outrage that has continuously grown at a rapid rate.
Image credits:Meech
Since last week, theTikTok data centershows that the hashtag #boycottstarbucks has been used in 760 posts. In total, the hashtag has generated over 183 million views on TikTok.
Image credits:Dom J
The calls for a boycott haven’t been confirmed as the reason for Starbucks’ huge decrease in market value, although they can’t be completely ruled out as a cause.
Sara Senatore, senior research analyst at Bank of America, told Vox: “I don’t think it’s the protests that are driving this.” The timeline on foot traffic declines doesn’t really line up with the boycotts, she said. Plus, Starbucks is no stranger to controversy. “This is not the first time that we’ve seen this kind of activity, and so it’s hard, in my view, to conclude that’s the reason that traffic has been so slow.”
With Kim’s seemingly suspicious timing of stepping out in public with a Starbucks cup in hand, many TikTokers were quick to point at a potential PR stunt
Nick Setyan, an equity research analyst at Wedbush, further stated: “The boycotts … could be making a little bit of a difference on the margin, a very small impact. I don’t see that having a lasting impact.”
With Kim’s seemingly suspicious timing of stepping out in public with a Starbucks cup in hand, many people on social media were quick to point at a potential PR stunt.
“What’s happening here is that Starbucks is getting desperate,” comedian Nasser Al-Rayess theorized
Tori, a public relations and branding strategist, took to her TikTok page to analyze Kim’s Starbucks paparazzi shots. She said in avideo: “I’m not surprised. But in the middle of a boycott, Kim?”
Comedian Nasser Al-Rayess also took to his TikTok page to comment on the situation. In avideo, he asked viewers: “Do you think this is a normal photo of Kim K holding a Starbucks Cup?”
Nasser went on to point to an episode of Gwyneth Paltrow’s Goop podcast, to which Kim was invited. At the time, the mom television starrevealedthatshe wasn’t much of a coffee drinker.
Seeing the Skims boss has nearly never been spotted in such paparazzi shots, where she has held a Starbucks cup in hand, with the last known picture of this kinddating back to 2020, the theories aren’t such an improbable stretch.
When asked about the claims made online that such a PR stunt had been orchestrated, using Kim Kardashian, a spokesperson from Starbucks toldBored Panda: “This is not accurate, we did not coordinate with Kim or her team on this visit to our store.”
Speaking toSnopesabout its litigation with the union, Starbucks said: “To be clear, Starbucks respects Defendants’ right to express their viewpoints about the conflict in the Middle East and other political and social issues; Starbucks does not bring this action to stifle their speech or express a view on Defendants’ positions or those issues.
“Instead, Starbucks brings this action to protect the safety of those working in its retail locations around the world, and to halt the damage to its business that has resulted from Defendants’ misuse of Starbucks name and logos when expressing their view.”
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