“Puberty Hits”: 40 Funny Pics That Hit Close To Home

It’s safe to assume that everyone likes to feel heard or have someone—or something—they can relate to, be it a friend from school or internet content that feels like a hug. In the digital age, the latter often comes in the form ofmemes, as many meme enthusiasts would likely agree.

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Scrolling through something we can relate to might be appealing for many reasons, the main one arguably being that we’re familiar with the feeling it evokes, be it good or bad. Depending on the content, it might elicit a nostalgic sigh, awaken the butterflies in our stomach, or make us cringe hard, as it can bring us right back to the time when we experienced the depicted situation firsthand.

Another reasonmemestend to be the content people feel they can relate to is their rather simple structure. Giving a brief look at an image with a witty caption takes less time before one can say “I know what this feels like!”, compared to reading through numerous pages describing the same situation in great detail.

The ‘Puberty Hits’ Instagram account is arguably a great source of memes depicting situations people can identify with. “You can probably relate to most of our posts,” says its description, and it looks like millions of people agree, as the account can pride itself on having over 3.7 million followers. Started over a decade ago, in 2012, it boasts a collection of over 2500 posts.

“Relatability is the chief psychological lubricant that glides you thoughtlessly down the curated, endless scroll of your feed,” the writer, editor, and photographer Jeremy D. Larson once wrote forthe New York Times. Perfectly summing up what the word now means in the context of social media, he continued to point out that it was added to people’s vocabularies back in the 1940s but only entered mainstream circulation in the 1980s.

Statisticsseem to support the idea that companies and brands can benefit from relatable content, especially memes. Surveys suggest that more than 60% of respondents say they are more likely to purchase something from businesses that use memes in their marketing. In addition to that, meme campaigns reportedly achieve 14% higher click-through rates (CTR) than good old email marketing.