According to the artist, the title “Mindshots” was born from the ideas that often pop out during various activities, be it working, talking, watching a movie, hanging out with friends or simply being bored in the doctor’s waiting room. “Some are socially critical, while others are just plain ridiculous.”
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Bored Pandareached out to Sergio to learn more about his creative process and himself. The artist shared what initially drew him to illustration: “When I was about 17, we had to do a free project in art class. Everyone could do what they wanted - painting, photography, sculpture. There were no limits. A few weeks before, I was in Venice with my family and wanted to draw the canals using multiple vanishing points. When I showed my pencil drawing to the class, they were shocked—even my closest friends. I remember them saying, ‘YOU did that?’ They had no idea that I liked to draw, and I had no idea that anyone would ever be interested in or even like my drawings.
Until I found the courage to go on a journey to the other side of the world to meet established artists, designers, and illustrators. I visited creatives from Australia, Southeast Asia, and China for four and a half months. You can readsome insights about it on Behance.
These conversations taught me so much about creativity and its business. So when I returned home, I only had one goal – to make a living doing what I love the most: illustration.”
We were wondering if Sergio has some rituals or habits that help him get into a creative mindset. The artist revealed that over time, he developed some personal hacks to start a project:
Start immediately
Change the workplace
“I work from home, and for me, it’s the perfect place to execute the illustrations while listening to a movie or a podcast. But when it comes to actually generating ideas for the illustration, it’s the worst place. It feels too quiet, too still. Then, I go to any coffee store, sit down, sketch, write, and research for a few hours. In times of the quarantine during Covid, working on ideas was quite tough, and it made me realize that I feel most creative around strangers.”
Music as a trigger for creativity
The earlier mentioned drawing of Venice was almost 25 years ago. Since then, Sergio has learned a lot about creativity, visualization, and the creative industry. The artist told us that in the last few years, he has found so much joy in talking to and with students about their dreams, fears, and thoughts on the creative process. “I’m currently figuring out the most effective way to share my personal experiences and learnings to help aspiring creative professionals on their own paths. Furthermore, I look forward to creating newMindshotillustrations again, soon.”
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