Everyone knows what McDonald’s is, as it’s one of the most popular fast-food chains in the world. However, not everyone knows that it also has a spin-off cafe called CosMc’s, which has a different menu than its parentrestaurant. Granted, out of 7 locations this place had, 6 of them were in Texas, so no surprise that many weren’t in the know.
Now, the spot will have even fewer locations, as apparently, the company decided to close 3 of them to rework them. Funnily enough, when the news broke, netizens’ reaction could be summed up with the joke “and the crowd goes mild!”
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While everyone knows what McDonald’s is, not everyone is aware that it also has a spin-off restaurant called CosMc’s
Image credits:cosmcs
It had 7 locations in the United States — 1 in Illinois and 6 in Texas, 3 of which opened between the end of 2023 and throughout 2024
It wasreportedthat McDonald’s is planning to close half (3 out of 7) of its spin-off locations CosMc’s in Texas only after a year in business.
Among their attempts, there have alsobeenpurchasesof Chipotle Mexican Grill (1998), Boston Market (2000), Aroma Cafe (1999), and Pret a Manger (2001). Yet, in 2008, the company gave up stakes they had in these businesses, as they decided to concentrate on their own brand.
A few days ago, it was announced that 3 of its Texas locations will be closing after only a year in the business
As can be seen in CosMc’s onlinemenu, the spin-off restaurant focuses on drinks and treats, but not hamburgers and similar food like McDonald’s does. They offer some sandwiches but mostly focus on various brews (meaningcoffee, not beer), lemonades, slushies, sodas, shakes, ice creams, and bites with baked goods. So, like the dessert part of the McDonald’s experience.
ThefirstCosMc’swas opened in the Chicago suburb of Bolingbrook, Illinois. As the corporate website states, this was a testing attempt of a small-format experience with “its own unique brand and identity.”
Image credits:Samuel Figueroa / Pexels (not the actual photo)
Apparently, the company is planning to replace bigger spots with smaller ones, arguing it works better for them this way
People were excited about this opening. A bunch ofcarswere lined up for hours at this drive-thru-only spot. A woman namedTanya Michaeleven flew to Illinois from London so that she could try CosMc’s.
So, with such a promising start, pretty soon, throughout2024,McDonald’s started opening additional restaurants, all in Texas. At one point, there were 7 total CosMc’s – 6 in Texas and the original one in Illinois.
Then, about 13 months after the first restaurant’s introduction, it was announced that McDonald’s would be closing half of the Texas locations – 3. The company announced that instead of these spots, they’ll be opening twosmaller locations, arguing that such a size works better for them, as it allows them to testunique circumstances that reflect their customer base.
Image credits:Burst / Pexels (not the actual photo)
Currently, only one address (again in Texas) is listed on their site as “coming soon”, while the other is still unknown. Well, the announcement of new spots suggests that it isnot overfor CosMc, but it also shows that they might not be doing as well as the company thought if smaller locations are needed.
When the news broke, quite a few of those netizens who weren’t apathetic towards it started expressing theirdiscontentwith such a place even existing. People started complaining about McDonald’s unhealthyfoodand suggesting that instead of opening more restaurants of the sort, they should opt for healthier spots.
Well, who knows what the future holds? Maybe one day McDonald’s will actually open somehealthierrestaurants, or maybe they’ll stick to the brand they already have, even if it isn’tnutritious.
When the news broke, netizens were quite apathetic and mostly talked about how instead of opening more unhealthy restaurants, McDonald’s should opt for more healthy ones
Image credits:www.facebook.com
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