As the world grapples with soaring inflation rates, a video of aMcDonald’spatron expressing his shock over a seemingly regular order has resurfaced on social media.
Christopher Olive, known onTikTokas @topherolive, was no longer lovin’ it after he received hisMcDonald’sbill for a Smoky Double Quarter Pounder BLT burger, large fries, and a Sprite. The TikToker from Idaho was baffled when he had to part ways with $16.10 for the meal.
“So, I get there’s a labor shortage. I get there’s wage increases and a number of other things but… sixteen dollars?” he said. “Sixteen dollars for a burger, a large fries, and a drink. It’s just crazy.”
The surging prices of McDonald’s burgers have been driving customers away as the chain is no longer seen as wallet-friendly
Image credits:@topherolive/TikTok
“It’s officially not convenient or affordable anymore might as well go to the store and buy hamburger meat,” one said, while another wrote, “I won’t go there anymore. Too expensive, rather support small local restaurants instead.”
Others argued that he had selected one of the more expensive items on the McDonald’s menu, and the price matched the indulgence.
“You got the most expensive combo possible at mcdonald’s so,” one wrote.
Another said, “bro ordered the most expensivemealthey have and acted surprised.”
“I won’t go there anymore,” one commented on the viral TikTok video
Christopher’s video, which was posted in 2022, is currently making the rounds online again, as it reflects the growing concern among consumers about whether the Golden Arches will no longer be wallet-friendly.
McDonald’s is one of the leaders of the pack in sharply increasing their menu prices over the years among topfast-foodcontenders.
This is reflected in the price journey of the humble McChicken. The item was a celebrated fixture of McDonald’s $1 menu in 2014, but the sandwich now comes at a price tag of $3 at some locations, marking a staggering 200% increase in just ten years.
Other McDonald’s staples have also seen steep climbs in pricing in recent years.
Many have taken to social media to complain about affordability no longer being on the fast food giant’s menu
Complaints have been pouring in online this year from stunned customers who have been saying “McDonald’s has gotten too cocky” and “something doesn’t seem right here.”
McDonald’s CEO Chris Kempczinski has acknowledged concerns from patrons and said the company will be “laser-focused on affordability” this year
The company CEO, Chris Kempczinski, said the chain will focus on affordability this year to reassure customers as they criticized the chain for its increasing prices.
“I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability,” Chris told analysts on an earnings call in February.
To appease loyal fast-food lovers, theburgerchain announced plans to launch a $5 meal deal in the U.S. that would include a McChicken or a McDouble along with fries and a drink.
The move comes after Chris said during the company’s first-quarter earnings call that they need to be “laser-focused on affordability,” according to aBloombergreport last week.Lei RV
Donata Leskauskaite
Renan Duarte
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