The global influencer marketing sector value stood at21.1 billionU.S. dollars as of 2023, having more than tripled since 2019, and one of Reddit userLuckyTheLurker‘s relatives wants to be part of it.
In fact, the woman wants to make a name for herself in the industry so badly that she even started taking pictures of his possessions and posting them on social media as her own.
But this didn’t sit well with the man. So, as he explained to the subreddit ‘Mildly Infuriating,’ he decided to take legal action.
This woman really wanted to make it as an influencer
Image credits:Armin Rimoldi (not the actual photo)
So she started posting pictures of her relative’s wealth as her own
At first, the woman refused to take down the pictures
Image credits:Mizuno K (not the actual photo)
Image credits:LuckyTheLurker
But ultimately, she caved in
We got in touch with the Redditor, and he toldBored Panda, “I was close to my cousin growing up, so her daughter is about on par with my nieces and nephews. The relationship is strained but I suspect it will recover.”
“The family that felt I was overreacting didn’t have all the facts and had a history of blowing things out of proportion, at least with me.”
This story illustrates just how excited young people are about the possibility of making a living off one’s online presence. Last year, experts in social media and healthexaminedthe aspirations and rationales of becoming an influencer among young adults. They asked 769 Canadians between 16 and 30 years old (79% of which were women) a set of questions on the topic and learned that a whopping 75 percent of respondents expressed a desire to become one. The top three stated reasons for this were money, being able to try new products or services, and because they thought the work would be fun.
With more young people wanting to be influencers, it is our job to educate rather than dissuade. By highlighting these realities, we hope to mitigate some of the negative outcomes associated with a career in social media influencing.
Eventually, LuckyTheLurker issued an update on the conflict, saying that he managed to reach an agreement with the woman without further escalation and that the pictures are being removed.
He didn’t want to discuss the deal in detail but explained to us that “it required a few additional parties to sway her opinion. In the end, the [terms were] negotiated between her and me, but it does include a binding agreement.”
Image credits:Dim Hou (not the actual photo)
Relationships
