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Meet Jordi Koalitic, a creative photographer, whose recent video has gone viral, achieving a new milestone
Image credits:jordi.koalitic
Renowned photographer Jordi loves experimenting with capturing unique shots
In a previous interview, Jordi shared that his interest in photography began along with his love for cinema when he was 18. “After two intensive summers of work, I bought my first camera, a Canon 6D, and began experimenting with photography and video. It wasn’t until three years ago, with the launch of my Instagram account, that I started taking photography seriously. My initial interest was to dominate the technique (light, composition, colors…) Over time, the need to consider the concept behind the image and to tell a story became more important,” shared Jordi.
He shares his process and behind-the-scenes videos on social media, which generate millions of views
Recently, a behind-the-scenes video called Magic Door broke all the records, accumulating a staggering 15 million likes and 280 million views on Instagram alone
“The inspiration came from a previous photo shoot with Xiaomi, which left us wanting more. We decided to delve deeper into this idea, this time exploring the video format to enhance the visual impact. The concept of ‘framing,’ using elements like windows or doors to create a visual composition, was key. We worked to transform this vision into an experience that captured the essence of an emotional moment during a sunset while maintaining focus on depth and visual narrative,” shared Jordi.
According to many updated lists, this Reel is in the TOP 10 most viral Reels ever posted
Jordi’s work consistently achieves incredible engagement and viral attention. We asked how he approaches the creative process to ensure his content stands out in today’s saturated digital world.
“Our approach to the creative process starts with the everyday, seeking beauty in the ordinary. From the beginning, we began using daily objects (from water bottles to book pages) looking for new perspectives that would bring a touch of visual magic. Simplicity, accessibility, and creativity are our pillars, allowing us to create content that is not only visually impactful but also easy to understand and replicate. This approach ensures our work resonates on social media, thanks to our followers who help us organically viralize this content,” responded Jordi.
Jordi’s innovative approach to photography involves utilizing everyday objects and environments in unexpected ways, turning mundane scenes into captivating works of art
With over 35 million followers across various platforms, Jordi’s influence is undeniable. We were curious how he maintains authenticity and connects with his audience amid such immense popularity.
Additionally, connecting this question with the previous one, our connection with followers is also based on creating accessible and inspiring content. Our strategy involves offering ideas that can be reinterpreted, always maintaining an open line with our community.”
The Magic Door video showcases Jordi’s signature style, featuring mesmerizing illusions created using nothing but clever camera angles and precise timing
Jordi’s work often blurs the lines between art and advertising. He explained how he balances commercial objectives with the artistic vision to create content that resonates with both brands and viewers.
As Jordi continues to captivate audiences with his imaginative creations, one thing is certain: his journey is far from over, and the world eagerly awaits the next magical moment he’ll capture
Looking towards the future, Jordi shared what excites him the most regarding digital marketing and the evolving role of creators like him in shaping consumer culture.
“The future excites us because of the growing potential of social networks as a platform for limitless creativity. The possibility that creators from any part of the world and social status can share their vision with millions of people seems revolutionary to us.
We look forward to seeing how this trend evolves, offering even more opportunities for innovation and collaboration. The role of creators like us in shaping consumer culture becomes increasingly important, challenging established conventions and opening new pathways for creative expression.”
And lastly, Jordi added:“To all our readers, we encourage you to overcome your fears and unleash your creativity. Don’t be afraid to explore new ideas and challenge the conventional; every attempt and error brings you closer to innovation. Your unique vision has the power to inspire change and open new avenues of expression. Dream, experiment, and share what you create with the world.”
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