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By making it seem like the cat had stepped on the keyboard, the company used a relatable experience for many pet owners and directed everyone’s attention toward their new product.

LEGO surprised everyone on social media when the company randomly tweeted a bunch of gibberish from its X account

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

Image credits:LEGO

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

The adorable 1710-piece set lets people customize the feline’s facial expression and eye color (blue or yellow).

Advertised as a piece of home decor, the “cat gift for animal-loving adults” is being sold onLEGO’s websitefor $99,99.

People applauded the simple yet clever marketing campaign for capturing everyone’s attention with a relatable experience

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“Scrambled tweets gain traction because followers assume you got hacked, [the company] used ahuman experience: a cat on the keys, and [it] doesn’t sell you hard, [it] just shows the LEGO cat in a very clever way,” hewrote.

Social media users praised the construction toy brand for its originality

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

LEGO’s Keyboard Seems To Have A Cat On It In Hilarious Viral Tweets

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