Scrolling mindlessly throughsocial mediahas become a favorite pastime for many. It can be a great go-to for the procrastinators among us. And it’s particularly enticing if the content we come across is funny. Even if it hasno contextwhatsoever.If you’re looking for something to do, other than that thing you’re meant to be doing, keep scrolling.
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Did you have to give some of the pictures featured a second glance to figure out what’s going on? That’s possibly because many of them haveno contextwhatsoever. Meaning, we don’t know thebackstorybehind them, or we don’t have enough information to understand what we are looking at.“Context shapes our understanding and interpretation of all the visual material we encounter,“readsthe JSTOR Daily post on the topic. “Context for images can take many forms, including accompanying text, other images of the same subject, and even cultural knowledge of the audience.”Even when you think you understand the image, you might actually have it totally wrong if you don’t know the context. But that’s not to say you can’t find it funny. Right? ‘Not always,’ say the experts.
Did you have to give some of the pictures featured a second glance to figure out what’s going on? That’s possibly because many of them haveno contextwhatsoever. Meaning, we don’t know thebackstorybehind them, or we don’t have enough information to understand what we are looking at.
“Context shapes our understanding and interpretation of all the visual material we encounter,“readsthe JSTOR Daily post on the topic. “Context for images can take many forms, including accompanying text, other images of the same subject, and even cultural knowledge of the audience.”
Even when you think you understand the image, you might actually have it totally wrong if you don’t know the context. But that’s not to say you can’t find it funny. Right? ‘Not always,’ say the experts.
In the case of deliberatelyrandom, meant-to-be-funny posts, a lack of context could be harmless. But, there are times when no context is downright dangerous. As JSTOR explains it: “when context is missing, obscured, lost, or forgotten, meaning becomes skewed and difficult to discern.” So what do we often do? We come to our own conclusions. And this can lead to misinformation, especially when it comes tocurrent affairsorhistory.
A bunch of research has been done on what’s become known as “context collapse” in the age of social media. Experts say the vast array of content out there, and our endless need to scroll and share, encourages us to consume information “without taking the necessary time to examine a story and comprehend its context.”
Images are a powerful tool when it comes to communication. As PBSreportedin this op-ed, “Psychological research has shown that people are more likely to believe true and false trivia statements, such as ‘turtles are deaf’, when they’re presented alongside an image.”
As per PBS, a common, deliberate technique of spreadingmisinformationinvolves “recycling legitimate old photographs and videos and presenting them as evidence of recent events.” It cites an example of a photo shared on Facebook of what appeared to be a ransacked grocery store with the caption “YUP! #SocialismSucks.” But the photo was actually taken in Japan after the 2011 earthquake.
Another sinister example involved protesters being blamed for trashing London’s Hyde Park after a global warming protest in 2019. Photos of the mess did the rounds on social media. Only for the truth to emerge later: some photos were taken in Mumbai, India, and others were snapped after a completely different event in the park.
The creator also told Bored Panda that they source most of the photos online. And add a few of their own. “Some photos just have a certain vibe that fits, can’t really explain it,” they said.It seems they’re onto something because the crazy mix of confusing and out of context images seems to appeal to the masses. The account has attracted over 1.7million followers since it was started back in 2015.
The creator also told Bored Panda that they source most of the photos online. And add a few of their own. “Some photos just have a certain vibe that fits, can’t really explain it,” they said.
It seems they’re onto something because the crazy mix of confusing and out of context images seems to appeal to the masses. The account has attracted over 1.7million followers since it was started back in 2015.
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Greta Jaruševičiūtė
Evelina Šiukšterytė
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