For several years I worked as a senior creative person in one of the leading advertising offices in Israel. I am responsible for campaigns of large companies. in time, and after a long experience in decoding marketing briefs, I felt the need to create freely, without dictating, to express myself, share the angles I see things and the ways I want to express them, and I found the social net an appropriate stage to exhibit in.
Very soon people around me related to my work, and to my surprise several people throughout the world also did. My works have been covered in a lot of magazines, websites, and art and cultural design blogs, such as Vogue Korea, Elle Hong Kong Magazine,Bored Pandadesign website, the Instagram world blog, and articles published in the US and Europe. I exhibited in an art exhibition in New York and Paris.
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My creative process always begins with a spark of some sort; whether it was an element I saw and liked, a photograph printed in some magazine, if I connect to the element/photograph an idea will surely be born. I place the initial inspiring item in front of me and look at it occasionally until the idea is fully formed. although I never learned photography and I do not define myself as a photographer, I am an auto-didact so I am the one who photographs and does the stylization.Sometimes it comes easily like a gift I get from the universe, and sometimes it is a slow, prolonged process; if I am dissatisfied with the result, it will be thrown away regardless of the investment.
My creative process always begins with a spark of some sort; whether it was an element I saw and liked, a photograph printed in some magazine, if I connect to the element/photograph an idea will surely be born. I place the initial inspiring item in front of me and look at it occasionally until the idea is fully formed. although I never learned photography and I do not define myself as a photographer, I am an auto-didact so I am the one who photographs and does the stylization.
Sometimes it comes easily like a gift I get from the universe, and sometimes it is a slow, prolonged process; if I am dissatisfied with the result, it will be thrown away regardless of the investment.
What is my biggest dream?To exhibit a surprising exhibition in a different concept in Moma of New York or in any other worthy institute.
What is my biggest dream?
To exhibit a surprising exhibition in a different concept in Moma of New York or in any other worthy institute.
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