HighlightsBeyoncé shared photos for her newest fragrance, Cé Lumière on Instagram.Beyoncé fans were upset over the fragrance campaign, saying that they can’t afford it.The pricey tickets for the singer’s new Cowboy Carter tour were quickly sold out.

RELATED:

Beyoncé’s new fragrance campaign set social media ablaze

Blonde Beyonce

Image credits:beyonce

Drenched in gold throughoutthe videowhile advertising her latest perfume, the platinum-blonde singer is seen wearing a fitting dress and matching opera gloves in one look while sporting a wide-brimmed hat and corset bustier in another, coupling her looks with edgy sunglasses.First released in 2024, the Cé Lumière fragrance features notes of black pepper, patchouli, jasmine, and musk. The campaignpostcaptions read, “Love is the only gold” and “Sweet like honey.”

“Read the room, Beyoncé! We are broke!”: Beyoncé fans were upset over the fragrance campaign, posted right after her concert ticket sales

Beyonce holding a perfume bottle from a box, related to the new perfume ad “Ce Lumiere”.

Image credits:beyonceparfums

The singer, who took home the Album of the Year at the2025 Grammy’sfor her album Cowboy Carter, is starting her eponymous tour in April, with tickets selling out on Ticketmaster. Beyoncé’s hair care brand, Cécred, was launched back in 2024, and she also released Cowboy Carter merch items for sale on her website.

Beyoncé’s fans, the Beehive—as the singer has lovingly named them—are known for being one of the most supportive fan bases in the entertainment business. That being said, her fans always rush to buy all the items the singer releases, up until the point that they can no longer afford to do so.

Beyonce in gold outfit and sunglasses, in a perfume ad with a bright light background.

“I’m starting to think you got bills, girl.”

“Sometimes you gotta tell Beyonce no.”

“Do you owe the IRS?”

“Respectfully, leave us alone for a lil bit. I just fought for my life to watch you hoot and holler on stage. NOW AIN’T THE TIME LADY. With love.”

“WE ONLY HAVE BLOOD LEFT TO GIVE QUEEN.”

“You look amazing. but please don’t sell us anything else.”

“This is the greed they talk about in the Bible.”

“You may not break our soul, but you broke our wallets.”

“THIS IS FINANCIAL HARASSMENT.”

Fans also reacted to Beyoncé’s impossible-to-purchase TicketMaster sales

Golden Ce Lumiere perfume bottle with gold-gloved hand, reflecting elegant luxury and style.

Beyoncé’s concert ticket sales on TicketMaster were especially hard on the fans. As tickets were quickly selling out, Beyoncé fans had to wait in queues for hours for a chance to see the singer live on stage. Sadly, the tickets were nearly impossible to purchase due to high demand. Fans commented:“Do you not know the trauma we endured watching blue sections turn to grey this week?”

“You cannot be serious. The money is GONE, Giselle!”

“Hey babes. You know what we had to go through to get tickets? Ima hold ya hand when I say this… No… see you in June.”

“Until you stop Ticketmaster from robbing us, stay of the innanetz! (Even tho it’s yours).”

Beyoncé’s history in perfumery is nothing short of admirable

Beyonce in golden outfit and gloves with long hair holding Ce Lumiere perfume bottle.

Cé Lumière’s posts were published hours after Jay-Z’s high-profile assault lawsuit was dropped

Gold-covered Beyonce in artistic pose wearing a hat, representing the criticized Ce Lumiere perfume ad.

Interestingly, Beyoncé’s campaign posts were published just hours after the sexual assault lawsuit against her husband and long-time collaborator Jay-Z wasdropped.

According to a legal filing submitted on Friday in New York, the high-profile lawsuit against Sean “Diddy” Combs and Jay-Z claimed the assault of a13-year-oldgirl back in 2000. The filings said that the “action is voluntarily dismissed, with prejudice.”

Silhouette of Beyonce holding a perfume bottle against a bright circle backdrop, advertising Ce Lumiere.

Jay-Z released a statement after the lawsuit against him was dropped

A silhouette of Beyonce posing dramatically in front of a bright circle, related to new perfume ad controversy.

“The frivolous, fictitious and appalling allegations have been dismissed. This civil suit was without merit and never going anywhere. The fictional tale they created was laughable, if not for the seriousness of the claims,” he shared in the statement.

Referring to his wife, singer Beyoncé, and their three children, the rapper added, “The trauma that my wife, my children, loved ones and I have endured can never be dismissed.”

He continued, “The courts must protect the innocent from being accused without a shred of evidence. May the truth prevail for all victims and those falsely accused equally.”

While Jay-Z has been cleared from legal action in this case, Diddy continues his legal battles over many civil suits filed against him after120 accuserscame forward with allegations of misconduct.

The iconic singer’s fans were quick to comment on her new campaign

Comment on social media post discussing Beyonce’s new perfume ad.

Comment critiquing Beyoncé’s new perfume ad saying, “Baby I love you, but I’m gonna have to Cé No this time.

Social media comment criticizing Ce Lumiere perfume ad.

Comment criticizing new perfume ad, referencing bills.

Comment about Beyonce’s criticized perfume ad, referencing “girl we outta money.

Instagram comment by down_bythebanks reads, “Eggs is 11 dollars,” with a heart icon.

Criticism comment on new perfume ad, user saying “The kids school can’t be this damn expensive” with a heart icon.

Text comment reads, “Tax season ain’t taxing like it used to,” related to criticized perfume ad.

Social media comment reacting to Beyonce’s Ce Lumiere perfume .

Comment criticizing Beyoncé’s new perfume ad Ce Lumiere, expressing financial concerns.

Instagram comment stating, “You look amazing, but please don’t sell us anything else,” in response to new perfume ad criticism.

“Do You Owe The IRS?": Beyoncé Fans Are Overwhelmed After Singer Releases Racy Perfume Ad

Comment on Beyonce criticized for new perfume ad, mentioning Blue Ivy’s role.

Comment criticizing Beyonce’s new perfume ad, Ce Lumiere.

Comment questioning IRS debt related to Beyonce criticized new perfume ad, Ce Lumiere.

“Instagram comment on Beyonce criticized for new Ce Lumiere perfume ad, user questions workplace similarity.

Comment criticizing new perfume ad, mentioning it’s excessive.

“Do You Owe The IRS?": Beyoncé Fans Are Overwhelmed After Singer Releases Racy Perfume Ad

“Do You Owe The IRS?": Beyoncé Fans Are Overwhelmed After Singer Releases Racy Perfume Ad

“Do You Owe The IRS?": Beyoncé Fans Are Overwhelmed After Singer Releases Racy Perfume Ad

Thanks! Check out the results:You May LikeHarrison Ford Becomes A Viral Meme After Eating On Screen At 2025 SAG AwardsLei RV24 Tragic Celebrity Passings That Took The Whole World By SurpriseKarina Babenok25 Actors Who Faced Their Downfall Just Steps Away From Making It BigLei RV

Lei RV

Karina Babenok

News