Even garbage can make a fashion statement. The runway of aSwedish brandturned trashy duringMilan Fashion Week, which concluded in chaos as models were bombarded with rubbish, including eggs and banana peels, reflecting the designer’s response to online trolling and societal critiques. The grimy incident further highlighted the intersection of fashion, performance art, and taking back control of the narrative.
On the final day ofMilanFashion Week’s AW24 edition, Swedish fashion brand AVAVAV’s runway show plunged into disorder as onlookers began throwing trash at the models who walked.
Thegarbagereportedly included scrunched-up wrappers, banana skins, crushed cans, and actual eggs.
The runway of Swedish brand AVAVAV during Milan Fashion Week concluded in chaos as models were bombarded with rubbish
Image credits:gettyimages
The squalid event intended to underscore the harsh realities of thefashion industry. Moreover, the dirty nature of the show came as a response to online hate that Swedish designer Beate Karlsson has received from trolls since founding her brand in 2019.
AVAVAV has become notable in the industry for its creative approach to showcasing its collections with runway partly presented as performance pieces.
The squalid event intended to underscore the harsh realities of the fashion industry
Image credits:AVAVAV
A number of the show’s cast members reportedly confirmed that they had been briefed during the casting on what would happen during the show, and they willingly agreed to take part.
The dirty nature of the show came as a response to online hate Swedish designer Beate Karlsson received from trolls
Pictures taken from the event showed models splattered with canned tomatoes, mustard, and raw egg.
Beate wasn’t spared, as the designer didn’t make a clean exit. Stepping out from backstage to take her bow, a member of her team reportedly rushed towards her and smashed a family-sized pie in her face.
You can watch a clip from AVAVAV’s fashion show below:
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AVAVAV’s fashion show sparked different reactions
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