AYouTubernamedColumbia War Machinefound a dramatic way to express his outrage overHarley-Davidsonsupposedly turning “woke.”
Instead of simply criticizing the brand,Brian Lanckiewicz—the man behind the channel—went all out and mercilessly destroyed his motorcycle with a barrage of gunfire.
The viral protest video became a bizarre spectacle and certainly made a loud statement—literally.
HighlightsYouTuber Columbia War Machine, aka Brian Lanckiewicz, destroyed his Harley-Davidson motorcycle in protest against the brand turning “woke.“In a 13-minute-long video, he criticized Harley-Davidson CEO Jochen Zeitz for making the company more sustainable and inclusive.The YouTuber used a variety of firearms to obliterate his motorcycle, making a dramatic “statement.“Several viewers mocked the YouTuber for throwing a “tantrum” and destroying his own property, calling it “one of the dumbest things” they’ve seen.
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YouTuber Brian Lanckiewicz, aka Columbia War Machine, destroyed his Harley-Davidson motorcycle in protest against the brand turning “woke”
Image credits:Columbia War Machine / YouTube
“This is one of the backbone companies of America. Even saying the nameHarley-Davidsonmakes you think of the American flag. It’s patriotic. But the unthinkable has happened,” said the YouTuber with a 901k-strong list of subscribers.
“They’ve gotten a woke CEO who’s trying to do everything he can to change this company. Not for the better, but for their own woke agenda,” he went on to say.
In the 13-minute viral video, the YouTuber criticized the company for its efforts to be sustainable and inclusive
He slammed the company’s CEO, Jochen Zeitz, for the motorcycle company’s initiatives to be more sustainable and inclusive.
The ultraconservative content creator used a variety of firearms to obliterate his motorcycle and unleashed a hail of bullets at it
“This wokeCEOhas donated millions of dollars to all kinds of woke organizations…” he added.
As part of his crusade against the company, Brian declared that he was going to make a statement to stopHarley-Davidsonfrom destroying America.
The rest of the video contained clips of the YouTuber going full Rambo on his Harley, relentlessly firing at the motorcycle with an array of different weapons.
“This woke shit, it’s evil, and it is trying to destroy America and civilization as we know it. So today, I’m going to make a statement,” he declared
Switching from one gun to the next, he unleashed a storm of bullets and ensured that his motorcycle met its untimely demise in a hail of gunfire.
Several viewers were stunned to see the armed man take his frustration out on an expensive possession that he had already paid for.
Several viewers mocked him for throwing a “tantrum” and called the spectacle “one of the dumbest things” they have ever seen
“One of the dumbest things I’ve ever seen. I still will ride my Harley without throwing a tantrum,” read a third comment.
One wrote, “What a big strong man you are.Having a temper tantrumwith a dangerous amd [sic] historic weapon.”
“Imagine destroying your own property and wasting your own ammunition and thinking that makes a statement on anything other than your own intellect,” read one comment on the video
Harley-Davidson recently faced backlash fromconservative groupsaccusing the brand of becoming too “woke.”
This sparked a wave of discontent among some Harley loyalists, who felt the company was straying from its roots. Many even called for a boycott.
The backlash forced the motorcycle-making giant to backtrack on its DEI initiatives and drop some sponsorships, including LGBTQ+ Pride festivals.
The recent backlash from conservative groups forced Harley-Davidson to make a statement saying they would dial down their DEI (diversity, equity, and inclusion) initiatives
We remain committed to listening to all members of our community as we continue on our journey together as one Harley-Davidson. United We Ride.pic.twitter.com/0feGYhTUMh
— Harley-Davidson (@harleydavidson)August 19, 2024
“We have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals,” the statement added.
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