After an attempt at providing more visibility to marginalized communities, Aussie backlash ensued as a brand featured a bearded, non-binary model in a bikini, sparking boycott calls and a heated debate over inclusion and representation. The targeted model has since responded.Bonds, recognized as an iconic Australian underwear brand, used non-binary model Mikey Sakinofsky to promote their new Pride 2024 collection.
LGBTQIA2S (abbreviated LGBTQ+) Pride Month is a month, typically June, dedicated to the celebration and commemoration of people who identify in the community. Brands often do launches themed for the commemoration, often with rainbow products to represent the LGBTQ+ flag.
As a result, Bonds launched its UnGENderwear Project, dedicated to “stripping back the gender stereotypes.” The company’s officialwebsitestates: “[We] left only the freedom for you to wear our pieces however feels right.”
“We’ve consulted with the community, our partners at Minus18, and our UnGENderwear advocates to carefully curate an assortment of products to inspire the way you shop & think about clothes.”
Aussie backlash ensued as Bonds featured a non-binary model in a bikini, sparking backlash, and the targeted model has since responded
Image credits:Bonds
“There’s room for everyone here, so go on and make yourself comfy.”
Amongst other products, Mikey was photographed advertising Bonds’ “Retro Rib™ Seamless Tonal Hi” bikini setin a lovely fuchsia pink color.
Nevertheless, the collection featuring the non-binary model wasn’t up to everybody’s taste, as discriminatory remarks started to emerge on X (formerly known as Twitter).
A person wrote: “Just another company to never buy from again.”
Another X user commented: “Go woke, go broke, come on people!” According to theMerriam-Webster dictionary, woke is a US slang word for a person who is aware of and actively attentive to important societal facts and issues (especially issues of racial and social justice).
“I used to buy Bonds, [but] I will no longer do so, seeing a man wearing women’s garments is seriously off-putting,” another angered individual penned.
Bonds used non-binary model Mikey Sakinofsky to promote their new Pride 2024 collection
Bonds also took to its Instagram page last month to launch its new Pride campaign with a multitude of posts dedicated to the LGBTQ+ community, even encouraging customers todonate to charities helping the community.
“Just another step in the wrong direction. Will never support again,” a separate individual chimed in.
But other people saw Bonds’ initiative as a great move, as someone commented: “Thank you Bonds for showing your support and the diversity of those of us who wear Bonds.”
Another commentator penned: “Thanks for celebrating diversity, Bonds.”
Bonds launched its UnGENderwear Project, dedicated to “stripping back the gender stereotypes”
Model Mikey, who has identified as a proud non-binary Jew on their Instagram page, has since responded to the adverse reactions in avideo.
“Gender diversity doesn’t look the same. I like to say we [are] like shades of green […], they are infinite,” the model explained, arguing thatprevious media coverageof their bonds campaign “championed voices of ignorance and hate” instead of celebrating “love, kindness, and acceptance.”
A study suggests that people who identify within the LGBTQ+ community are stilloverwhelmingly underrepresented in mainstreammedia.
The report also found that 26 percent of the top 300 programs included at least one cast member who identifies as LGBTQ+.
“Our UnGENderwear advocates to carefully curate an assortment of products to inspire the way you shop & think about clothes,” Bonds wrote
“I’m valid,” Mikey went on to exclaim in their video before explaining that they weren’t wearing “women’s clothes” but simply their clothes. As a non-binary person, the model uses they/them pronouns.
TheNational Center for Transgender Equalityexplains that some societies, like ours, tend to recognize just two genders, male and female. The idea that there are only two genders is sometimes called a “gender binary” because binary means “having two parts” (male and female).
Therefore, “nonbinary” is one term people use to describegendersthat don’t fall into one of these two categories, male or female.
The rise of discriminatory critics against Bonds’ new Pride campaign follows the backlashAustralian bikini brand Moana Bikini facedafter featuring a gay man as their model.
“Gender diversity doesn’t look the same,” Mickey said in a video replying to the backlash
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The brand shared a video on its official Instagram page of model Jake Young posing in a white one-piece swimsuit worth $130.
Despite looking fabulous, some people have taken offense to Jake posing in the swimsuit, with some accusing the brand of “allowing men to encroach on women’s spaces.”
Moreover, last week, Rip Curl featured transgender woman Sasha Lowerson on its Rip Curl Women Instagram page as part of the company’s Meet The Local Heroes of Western Australia campaign.
“I’m valid,” Mikey exclaimed in their video
According to WebMD,transgenderis a general term that describes people whose gender identity, or their internal sense of being male, female, or something else, does not match the sex they were assigned at birth. By contrast, the term cisgender describes people whose gender identity aligns with the sex they were assigned at birth.
As a result of too many adverse reactions, Rip Curl took a different route than its inclusive competitors and deleted the post before apologizing.
It noted: “Our recent post has landed us in the divisive space around transgender participation in competitive sport
“We want to promote surfing for everyone in a respectful way but recognize we upset a lot of people with our post and, for that, we are sorry.”
More than 1 in 3 LGBTQ+ adults reported facing some kind of discrimination. Half of LGBTQ+ adults reported experiencing some form of workplace discrimination or harassment in the past year because of their sexual orientation, gender identity, or intersex status, including being fired, being denied a promotion, having their work hours cut, or experiencing verbal, physical, or sexual harassment.
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