Writing witty things well is a wonderful skill to have! Though, we admit, we may be a tad biased here. If you can capture the attention of complete strangers on the internet with your perspective, well, your unique voice suddenly has an entire audience waiting to hear more from you. This is true in the Wild West world ofonline reviewsas well.You haven’t experienced the internet if you haven’t binge-read random product reviews on the internet, let us tell you. To show you what we mean, theBored Pandateam has collected some of thefunniest, wittiest, and most bizarre online reviews to ever grace the digital landscape. Some are creative. Some are mind-bogglingly bonkers. But they’re all amusing. Scroll down to check out the most hilarious ones!Bored Panda was curious about why online reviews impact us so much, as well as how big of a risk fake reviews pose. Marketing psychology expert Matt Johnson, PhD, who specializes in topics such asconsumer psychologyandserendipity, was kind enough to shed some light on this. Read on for his thoughts.This post may includeaffiliate links.
Writing witty things well is a wonderful skill to have! Though, we admit, we may be a tad biased here. If you can capture the attention of complete strangers on the internet with your perspective, well, your unique voice suddenly has an entire audience waiting to hear more from you. This is true in the Wild West world ofonline reviewsas well.
You haven’t experienced the internet if you haven’t binge-read random product reviews on the internet, let us tell you. To show you what we mean, theBored Pandateam has collected some of thefunniest, wittiest, and most bizarre online reviews to ever grace the digital landscape. Some are creative. Some are mind-bogglingly bonkers. But they’re all amusing. Scroll down to check out the most hilarious ones!
Bored Panda was curious about why online reviews impact us so much, as well as how big of a risk fake reviews pose. Marketing psychology expert Matt Johnson, PhD, who specializes in topics such asconsumer psychologyandserendipity, was kind enough to shed some light on this. Read on for his thoughts.
This post may includeaffiliate links.
“The volume of reviews also creates a ‘wisdom of the crowd’ effect—if many people endorse a product, it must be good. Additionally, negativity bias makes critical reviews particularly influential, as consumers perceive them as more authentic. Ultimately, reviews shape expectations and offer cognitive shortcuts, making them a dominant force in consumer choice,” he said.
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We were also interested in understanding just how big a potential problem fake reviews are, especially now that many internet users have easy access to generative artificial intelligence.“Fake reviews—especially when they appear compelling—undermine this entire process, and sew mistrust between brands, platforms, and consumers. With generative AI, the scale and sophistication of fraudulent content are escalating. It’s now possible to create fake reviews which are highly detailed and seemingly human, and to do so at an incredible scale. This is particularly dangerous given the fact that these AI-generated reviews are essentially indistinguishable from authentic ones,“Johnsonexplained.
We were also interested in understanding just how big a potential problem fake reviews are, especially now that many internet users have easy access to generative artificial intelligence.
“Fake reviews—especially when they appear compelling—undermine this entire process, and sew mistrust between brands, platforms, and consumers. With generative AI, the scale and sophistication of fraudulent content are escalating. It’s now possible to create fake reviews which are highly detailed and seemingly human, and to do so at an incredible scale. This is particularly dangerous given the fact that these AI-generated reviews are essentially indistinguishable from authentic ones,“Johnsonexplained.
“Reviews play a crucial role in shaping purchasing decisions, acting as a form of social proof. When manipulated, they can distort perceptions, mislead consumers, and unfairly advantage or disadvantage businesses. AI-generated fake reviews are increasingly difficult to detect, mimicking genuine sentiment and even responding contextually,“Johnsonsaid.
“If platforms fail to address this, consumer skepticism will rise, reducing the credibility of all reviews. Google’s initiative is a necessary step, but ongoing vigilance and advanced detection methods are essential.”
The Guardianreportsthat Google has agreed to put in more effort to identify and then remove fake reviews in theUnited Kingdom. Part of this new strategy is likely to include sanctioning individuals and businesses that have manipulated their star ratings.
“Left unchecked, fake reviews damage people’s trust and leave businesses who do the right thing at a disadvantage. The changes we’ve secured from Google ensure robust processes are in place, so people can have confidence in reviews and make the best possible choices,” said CMA chief executive Sarah Cardell. “This is a matter of fairness—for both business and consumers—and we encourage the entire sector to take note.”
A spokesperson for Google speaking to The Guardian had this to say on the matter: “Our longstanding investments to combat fraudulent content help us block millions of fake reviews yearly—often before they ever get published. Our work with regulatorsaround the world, including the CMA, is part of our ongoing efforts to fight fake content and bad actors.”
Statistastatesthat Amazon was the most popular e-commerce andshoppingwebsite globally in December 2023. It accounted for over 14% of all desktop visits to similar sites. In second place stood eBay with just over 3% of all visits while AliExpress got 2.24%.
Just over a third of consumers (36%) said they use two review sites when deciding to use local businesses. Meanwhile, 41% said they use three or more sites.
A recent study published in the Journal of Theoretical and Applied Electronic Commerce Researchnotedthat consumers often rely on online reviews when making purchasing decisions. As such, they’re considered a crucial marketing tool when it comes to fostering trust.
In other words, no matter who you are, the ratings you see will impact your decisions.
Online reviews are, obviously, quite influential. It’s only natural to do a bit of research before spending a larger sum of money on a product or service. You might check it out in person and give it a metaphorical test drive. But the far more convenient option is to see how people who have already purchased the thing feel about it. So, you browse theirreviews.
Combine all of that online research with some hands-on experience with the item and you’re set to either buy it or get an alternative. However, something that you should probably keep in mind is the value of your time.Sure, digital windowshopping, endless scrolling, reading witty posts, and comparing tons of products to find the best balance between price and quality can be fun.But at some point, you have to evaluate whether all of that time isn’t better suited forotherthings, like spending it with your loved ones, exercising, focusing on your hobbies, or catching up on your sleep. We only have so many free hours in a day, and you may not want to spend all of them in front of a screen.
Combine all of that online research with some hands-on experience with the item and you’re set to either buy it or get an alternative. However, something that you should probably keep in mind is the value of your time.
Sure, digital windowshopping, endless scrolling, reading witty posts, and comparing tons of products to find the best balance between price and quality can be fun.
But at some point, you have to evaluate whether all of that time isn’t better suited forotherthings, like spending it with your loved ones, exercising, focusing on your hobbies, or catching up on your sleep. We only have so many free hours in a day, and you may not want to spend all of them in front of a screen.
If you’re spending a small amount of cash, you should prioritize your time. But if you’re making a larger purchase like expensive tech, naturally, you should invest more of your time.Where that line lies will depend on your personal finances. Some people’s budgets mean that every penny counts while others have the luxury of dropping three- and four-figure sums without so much as missing a heartbeat.
If you’re spending a small amount of cash, you should prioritize your time. But if you’re making a larger purchase like expensive tech, naturally, you should invest more of your time.
Where that line lies will depend on your personal finances. Some people’s budgets mean that every penny counts while others have the luxury of dropping three- and four-figure sums without so much as missing a heartbeat.
Which of these reviews made you laugh the most, dear Pandas? What are the wildest, most off-the-hookonline reviewsyou’ve accidentally stumbled upon yourselves?How much would you say reviews sway your opinion on products and services? How often do you review products after buying them? Let us know! We’d love to hear your thoughts.
Which of these reviews made you laugh the most, dear Pandas? What are the wildest, most off-the-hookonline reviewsyou’ve accidentally stumbled upon yourselves?
How much would you say reviews sway your opinion on products and services? How often do you review products after buying them? Let us know! We’d love to hear your thoughts.
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