Scrolling through pages and pages ofterms and conditionsis perhaps the biggest nuisance in our digital age. At least that’s the form of torture I wish upon anyone who has ever wronged me. In my mind, hell is just having to read thousands of words of legal jargon in that irritating small print.

But terms and conditions aren’t the only place where we find fine print. Marketers use it more and more to try to dupe their customers into buying their products. Want some watermelon juice? If you don’t check the ingredients listed in superfine print, you probably won’t know that there’s no watermelon in it. Just apples, beetroot, carrots, and ginger.

This post may includeaffiliate links.

My Parents Bought Me A Doormat And This Was On The Back Of It. Read The Warning

Although many of the examples in this list are humorous, they’re also good examples of unethical marketing. Fine print is one of the tactics marketers and companies use to mislead consumers. Ironically, we almost expect brands to deceive us. We’re used to looking for information in fine print or tricky wording in ads. But is that really the new standard now?We reached out to an expert who could shed some light on misleading marketing.Teresa Murrayis a consumer watchdog director at theU.S. Public Interest Research Group (PIRG), and she kindly agreed to explain the importance of transparency in marketing and labeling. We talked about more than just obviously absurd ads but about hidden fees, surprise medical bills, and more serious issues.

Although many of the examples in this list are humorous, they’re also good examples of unethical marketing. Fine print is one of the tactics marketers and companies use to mislead consumers. Ironically, we almost expect brands to deceive us. We’re used to looking for information in fine print or tricky wording in ads. But is that really the new standard now?

We reached out to an expert who could shed some light on misleading marketing.Teresa Murrayis a consumer watchdog director at theU.S. Public Interest Research Group (PIRG), and she kindly agreed to explain the importance of transparency in marketing and labeling. We talked about more than just obviously absurd ads but about hidden fees, surprise medical bills, and more serious issues.

Have You Ever Seen Anything So Bold?

“Gluten-Free”

“Companies have a moral obligation to disclose all types of things relevant about a product or service.” When you’re buying a thing or a food item, the manufacturer should include information about what that product contains. If it’s food or a thing that could cause an allergic reaction, companies should include exactly what is in the product.

So It Was A Lie

What the literal hell Sergeant’s?PS: Be not concerned with the shampoo color, it became the host bottle for my cat’s RX shampoo a long time ago.

Can You Figure Out Why I’m Infuriated Before The 4th Picture?

This Olive Oil I Bought Wasn’t Even Cheap

In cases where the item is a toy, we as consumers should know whether it contains something that could compromise the privacy of a child, like a microphone or camera. And it all should show on the label. Specific details about the quality of the item are also important. “If we’re talking bedsheets, what’s the thread count?” Murray asks. “If we’re talking automobile tires, what’s the mileage expectation? If it’s an external hard drive, what’s the capacity?”

I’ve Just Found Out That I Have A Wheat Intolerance

This “Cashmere Blend” Sweater

I Was Wondering Why This Watermelon Juice Tasted So Weird

Some other questions Murray recommends to keep in mind are: “How much does it cost? Are there extra, mandatory fees? What’s the warranty or guarantee? Are there any terms and conditions?“Considering these questions will make you a well-informed consumer. And a company that answers them on a label or an ad is most likely ethical. “Transparency is important because we’re giving our hard-earned money to companies. We need to know exactly what we’re paying for,” Murray explains.

Some other questions Murray recommends to keep in mind are: “How much does it cost? Are there extra, mandatory fees? What’s the warranty or guarantee? Are there any terms and conditions?”

Considering these questions will make you a well-informed consumer. And a company that answers them on a label or an ad is most likely ethical. “Transparency is important because we’re giving our hard-earned money to companies. We need to know exactly what we’re paying for,” Murray explains.

My New Pan Is Dishwasher-Safe And Unsafe

Free Beer

How To Disappoint Every Student On Campus

Packaging Said “100% Silk”

This Packaging Is Dangerous

Chris Hemsworth’s Centr App Was Charging People Who Signed Up For Their Free Trial. Looked Into The Fine Print And Found Out Why. I Love Ya Mate But C’mon

When Shops Advertise $12 Haircuts, But Use Black Lettering For Very Important Fine Print

The Mixed Signals Of This Shoe Sale

“Dispose of properly (or Mother Nature’s gonna whack us all!) This battery contains no Mercury, Mars or Venus. Each battery is tested before shipping. No animals were harmed during testing unless you consider Paul in QA;-) Warning: To reduce the risk of fire or burns, avoid Sony or Dell laptops & do not disassemble, crush, puncture or short the contacts. TM & © 2009 FastMac. All rights reserved. All other brand names & trademarks belong to their respective owners. If you have read this far, please consider applying for a job in our legal dept.”

Always Read The Fine Print

The consumer rights expert gives more examples of regulators and lawmakers making sure companies aren’t misleading consumers. “Funeral homes aren’t allowed to charge for embalming without permission and can’t require you to purchase a casket for cremation, even if there’s fine print that discloses it’s optional.”

Cool Fine Print On This Donation Center

“Attention, inhale, golden glow, intention, chamomile, best buds, fiddle fig, plantiful, full bloom, clarity, mother earth, night bloom are not intended for use in the immediate eye area.”

Read The Fine Print, After I Had Used 3 Shades On My Eyes

When You Read Ingredient Labels For Fun

My Friend Bought Me A Switch Game For My Birthday. The Download Code, Instead Of Being On The Card Itself, Is On The Receipt. He No Longer Has The Receipt

Making People Think It’s A Park

2nd Birthday Badge Is Potentially A Choking Hazard

The Sweater I Bought Cannot Be Maintained

This Kettle Saves 70% Energy, As Long As You Need To Boil 70% Less Water

Always Check The Fine Print

She then tells us the most vital thing we should be aware of. “Consumers shouldNEVER signanything they haven’t read – not even with a digital signature. Fine print is an unfortunate reality in today’s world. Consumers bear responsibility for protecting themselves because not all companies engage in honest advertising and not all companies even follow state and federal laws.”

That Would Explain Why My Ankle Hurts

Retail Sign At H&M Today. The Small Line Is Hard To Read In Person

This Is Obviously Not The Men’s Washroom. Can’t You Read The Fine Print In A Dark Entryway?

“We [have seen] an avalanche of new consumer protection laws in the last couple of years,” Murray says. “[They deal] with a range of issues: surprise medical bills, junk fees, airline passenger protections, broadband service, cell phone bills, product safety standards, the list goes on. We’re seeing these because too many companies don’tbehave ethicallyand honestly all of the time, so lawmakers and regulators step in to better protect consumers' health, safety, and wallets.”

Seriously? Contradictory At Its Finest

The Ingredients In This 100% Cranberry Juice

I Bought It Because Of The 99-Cent Refill At Dodgers Stadium, But It’s Not Included At Dodgers Stadium

Bought This Tonight. My Dog Was Eating The Tire, Then I Read The Back

Be Aware Of Who You Donate Your Used Items To

This Is Not Vitamin D. It’s An Emoji On A Bottle Of Magnesium

You’ve Got To Be Kidding Me

I Can’t Wait To Try The New Flavor. Should Have Read The Small Print, I Guess

Well Played, Well Played

I Bought These Protein Bars Because I Love Strawberries, Only To Find Out They Don’t Actually Contain Strawberries

Check The Fine Print

This Is A Reminder To Read All Fine Print When There Is Money Involved

It Says “Warning: Small Parts, Choking Hazard. Not Intended For Children Under 5 Years Of Age”

Ah, Of Course, A 99-Cent Sale. Wait, What Does The Fine Print Say?

Yeah, That’s Logical

IKEA Needed To Indicate Their Cinnamon Buns Are Not 10 Feet In Diameter For $1.50

Boyfriend Got Really Excited, Then Looked Like He Was Going To Cry

Is That Really Free Delivery?

Fine Print

My Sugar-Free Soda Has Sugar In It

Continue reading with Bored Panda PremiumUnlimited contentAd-free browsingDark modeSubscribe nowAlready a subscriber?Sign In

Continue reading with Bored Panda Premium

Unlimited contentAd-free browsingDark mode

Unlimited content

Ad-free browsing

Dark mode

Subscribe nowAlready a subscriber?Sign In

Way To Go Target. I Walked All The Way Down The Aisle After Seeing 5 Of These Signs, All Of Which Were Posted In Front Of Tidy Cats Litter

There Is A Small Word Under The $6.99 That Says Each

See Also on Bored Panda

Menards Leading The Way With High Pay. Until They Reduce Your Pay By $4/Hour In A Few Months

I Got This Seasoned Salt On Sale. It Turns Out It’s Just Salt, Sugar, And Food Coloring

My Favorite Ramen Has 120% Of The Daily Intake Of Sodium. Probably Should Stop Eating It

Tonight I Purchased A Couple Of Records At My Neighborhood Shop And For The First Time I Noticed This At The Bottom Of The Receipt

Wow, That’s A Good Deal, Oh

Always Read The Fine Print

Jackpot Indeed For Not Included Fees

Isn’t That The Point Of Citronella?

Fake Blood That’s Unsafe For The Mouth Is Clearly Advertised In The Mouth On The Package

All Three Of These Packets Contain The Same Amount Of Tablets With The Same Ingredients, From The Same Manufacturer

This Box Has 12 Wipes

Wait, What?

I Bought This Earlier Today Without Reading The Fine Print

I Thought I Bought A Box With 40 Coffee Stick Packs Until I Looked Closer

Baiting Applicants With An Inflated Wage When They Pay Minimum, The Asterisk In The Bush Says “Wages Include Tips”

Macy’s “Discount” Sign They Have On All Of Their Racks, Be Sure To Read The Fine Print On Top

An Australian Retailer Is Actively Covering Up The Fine Print On A Mobile Phone Plan That They Receive A Commission From I Know This Is Illegal But I Don’t Know Who To Report It To

Makes You Think It Has An IGN Award, Until You Read The Fine Print

Always Read The Fine Print. Found In Hollywood, Los Angeles, CA

Really Got My Attention, Then I Read The Fine Print

Up To 60% Off Everything, But Most Of The Store Is Excluded

Should Have Read The Fine Print

Pickle Gummies! My Girlfriend Would Love This For Christmas (Fine Print: Green Apple Flavor)

I Just Found Out My New Shirt Is Designed To Fade Over Time. I Specifically Bought This Shirt Because The Color Was Nice

Always Read The Fine Print I Guess

“Read The Fine Print” On A Whole Other Level

This Sneaky Small Print From Ticket Master

Putting The Word “Almost” In Small Letters Above “50% Larger”. Always Best To Read That Fine Print

The sugar must be pure. But then I saw the little star on the “e” of the word pure. Turned over. The “pure” and “hygiene” are a part of its name and not the character of the product.

Everything Is In A Name. This Is A Sugar Packet, And The Company Announces That It’s Pure And Hygienic

This Popcorn Bag Says Microwave For 2 Minutes, 30 Seconds, But Has A Picture Of A Microwave With 3 Minutes On It

Non-Dairy But Contains “Milk”

Always Take The Time To Read The Small Print

“Disclaimer: WSCC accepts no responsibility or liability for non WSCC products or services advertised. You are strongly advised to compare offers and shop around for the best deal.”

Adoption - Always Read The Small Print

I Love Chipotle

Noticed The Small Print At The Last Possible Second

This Was Sent Out At My School And Legit Had Me Worried

CVS Writing Free In Huge Letters And Buy 1, Get 1 In Small Letters

We Are Selling This Cotton Candy At Work. It Says “Do Not Eat” In Very Small Print On The Back. Why Would Anyone Make This? It Looks Like One Of The Most Delicious Candies in The World

White Grape Is Usually Sold Out In My Local Supermarket, Except For This Bottle, Because People Think It’s Apple Juice

Was Wondering Why My Xbox Controller Died Every Two Days With New Batteries. Turns Out I Didn’t Read The Small Print Next To Super Heavy Duty

Free From No Added Sugar. Specifically Designed To Make A Lot Of Money And Keep You Addicted

It Says 99 Cents For Lindt Chocolate, But The Fine Print Says It’s Only For The White Chocolate, Even Though They Mixed The Other Kinds In There Too

It Turns Out That Pure Fat Has Zero Calories If You Just Make It Small Enough

13 Grams Of Protein Per Serving. Small Prints: If You Add 7.3 Grams Of Protein Worth Of Milk

It’s Happening To Everything And You Have To Read The Fine Print

This Should Be Illegal. I Consumed Three Bottles In My Hotel Room Before I Read The Fine Print

That Was For Me The Turning Point When I Realized This. And They Expect Us To Take The Figures Seriously

“Plant-Based” Protein Bread That’s Not Plant-Based

Modal closeAdd New ImageModal closeAdd Your Photo To This ListPlease use high-res photos without watermarksOoops! Your image is too large, maximum file size is 8 MB.Not your original work?Add sourcePublish

Modal close

Add New ImageModal closeAdd Your Photo To This ListPlease use high-res photos without watermarksOoops! Your image is too large, maximum file size is 8 MB.Not your original work?Add sourcePublish

Modal closeAdd Your Photo To This ListPlease use high-res photos without watermarksOoops! Your image is too large, maximum file size is 8 MB.Not your original work?Add sourcePublish

Add Your Photo To This ListPlease use high-res photos without watermarksOoops! Your image is too large, maximum file size is 8 MB.

Add Your Photo To This List

Please use high-res photos without watermarks

Ooops! Your image is too large, maximum file size is 8 MB.

Not your original work?Add source

Modal closeModal closeOoops! Your image is too large, maximum file size is 8 MB.UploadUploadError occurred when generating embed. Please check link and try again.TwitterRender conversationUse html versionGenerate not embedded versionAdd watermarkInstagramShow Image OnlyHide CaptionCropAdd watermarkFacebookShow Image OnlyAdd watermarkChangeSourceTitleUpdateAdd Image

Modal closeOoops! Your image is too large, maximum file size is 8 MB.UploadUploadError occurred when generating embed. Please check link and try again.TwitterRender conversationUse html versionGenerate not embedded versionAdd watermarkInstagramShow Image OnlyHide CaptionCropAdd watermarkFacebookShow Image OnlyAdd watermarkChangeSourceTitleUpdateAdd Image

Upload

UploadError occurred when generating embed. Please check link and try again.TwitterRender conversationUse html versionGenerate not embedded versionAdd watermarkInstagramShow Image OnlyHide CaptionCropAdd watermarkFacebookShow Image OnlyAdd watermark

Error occurred when generating embed. Please check link and try again.

TwitterRender conversationUse html versionGenerate not embedded versionAdd watermark

InstagramShow Image OnlyHide CaptionCropAdd watermark

FacebookShow Image OnlyAdd watermark

ChangeSourceTitle

You May Like40 Hilariously Silly Jokes And Memes From Dads Who Just Can’t Help It (New Pics)Evelina Šiukšterytė50 Times People Pulled An Uno Reverse Card And Trolled Scammers In The Most Satisfying WaysSimona Kinderytė40 Texts That Instantly Ruined Someone’s DayJonas Zvilius

Evelina Šiukšterytė

Simona Kinderytė

Jonas Zvilius

Funny