As simple as they might seem in concept, the truth is that making a good toy is harder than it seems. Many toys that represent human figures tend to invoke theuncanny valley, but some are so creepy that it’s unclear what parent’s would look at it and think “my child needs one of these.” At the same time, parents are also forced to search through the veritable ocean ofbootlegs.

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On the face of it, toys really should not be creepy at all. Most folks would probably agree that playthings for children should, on average, be cute and inoffensive. However, toymakers also have to deal with the unfortunate reality that the items they make tend to be human or humanoid forms and, as it turns out, people have a weirdaversionto this concept.This is generally referred to as the uncanny valley, where “mostly” human figures make people nervous. We tend to be able to relate more to forms and figures that resemble us, but as these figures get closer and closer to perfectly resembling humans, there is a “drop,” or a valley which suddenly creates somerevulsion.

On the face of it, toys really should not be creepy at all. Most folks would probably agree that playthings for children should, on average, be cute and inoffensive. However, toymakers also have to deal with the unfortunate reality that the items they make tend to be human or humanoid forms and, as it turns out, people have a weirdaversionto this concept.

This is generally referred to as the uncanny valley, where “mostly” human figures make people nervous. We tend to be able to relate more to forms and figures that resemble us, but as these figures get closer and closer to perfectly resembling humans, there is a “drop,” or a valley which suddenly creates somerevulsion.

This “Hagrid” Doll I Bought 15 Years Ago In A Dollar Store Is Just A Repainted Lion From The Wizard Of Oz. Rocking His Mane, Ears, And Medal Of Courage

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Some have, rathersensationally, suggested that this powerful aversion to “almost human” figures is some evolutionary response to alien doppelgangers. However, there is a significantly more logical explanation. It’s the same reason rotten food, maggots and skeletons all, generally cause some degree of fear and disgust: being around dead things can be dangerous, and a corpse is perfectly in line with something “almost human.”

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At a young age, this might all seem quite cool but as an adult, a very lifelike toy making noises and sometimes even “reacting” to movement and light (these sorts of features also exist) are probably the inspiration for horror movies about dolls and toys coming to life.

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Greta Jaruševičiūtė

Justė Kairytė - Barkauskienė

Product Design