Finding out that you were being lied to is probably one of the worst feelings out there. It’s sad and disappointing and, if the lie was significant, it often has lasting repercussions. It makes people trust their surroundings less, grow more suspicious, and even become insecure about their future.
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What the literal hell Sergeant’s?PS: Be not concerned with the shampoo color, it became the host bottle for my cat’s RX shampoo a long time ago.
Take the overall feel of the packaging design, for example. This one is all about first impressions and marketers love using it to their advantage. They put so much effort into making it just right. That’s because this where they try to trip you over first.For instance, some companies like to make their product look rustic with off-white colors and curious font choices so that you would assume the item is somewhat natural. They pop a person with a straw hat on it and voila, it seems like you plucked this product straight from a farmer’s market. Even though, quality-wise, it’s no different from the next product on the shelf.
Take the overall feel of the packaging design, for example. This one is all about first impressions and marketers love using it to their advantage. They put so much effort into making it just right. That’s because this where they try to trip you over first.
For instance, some companies like to make their product look rustic with off-white colors and curious font choices so that you would assume the item is somewhat natural. They pop a person with a straw hat on it and voila, it seems like you plucked this product straight from a farmer’s market. Even though, quality-wise, it’s no different from the next product on the shelf.
Then, there are sleek and simple designs that give off a false impression of luxury. A neat font, a single pastel color, and minimal wording and you feel like this has to be the top-notch choice. Often, though, the only thing that makes it different from the other products is the higher price tag.
The package says it’s a pound of turkey meat. I weighed it, and it was over 100 grams short of a pound. I’m furious. I spent 75$ on groceries this week, and it feels like it got even more expensive. I’m being so honest when I say let’s do a class action lawsuit against every company.
Brand namesare also pretty bad offenders here. That’s because they are used as a work-around to all the rules you have to adhere to actually make your product stand out. The worst ones in this category have to be the greenwashing ones. All the names with “natural”, “healthy”, “green”, or “planet” in them. They instantly give you an impression that the item is eco-friendly even though many of those words aren’t regulated in any way.
However, this is not the only time marketers just slap on a word on their product to elevate its value. This goes for other words such as “professional”, “plus”, or “lean.” No one needs to prove any of those to actually use them.
Then, there are claims that come under brand names. These are statements such as “made with real fruit” or “contains whole grain”. Sure, it probably does, that isn’t the lie. The thing is that to make that claim one only needs to put the tiniest amount of it in your product.
While you’re checking the back of the label, don’t just pay attention to the macro nutrients (protein, carbohydrates, and fat) as they only say a fraction about how good for you the product actually is. Check the calorie content as well as serving size. The companies love to mess with the later one, as it allows them to claim the product is healthier than it actually is.
All in all, be aware that they’re out there to get you. And if, unfortunately, you do fall into their traps—don’t worry. Just snap a picture and share it online and we can commiserate together.
The sugar must be pure. But then I saw the little star on the “e” of the word pure. Turned over. The “pure” and “hygiene” are a part of its name and not the character of the product.
When you open it, that’s literally all you get - a smear of eyeshadow stuck to the lid.
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Bought these from Costco today and unfortunately, this isn’t the first time.
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