In this world of incessant advertising, it’s hard to find an ad that truly stands out. But onesubredditis dedicated to finding the most brilliant pieces of marketing and sharing them online. Below, you’ll find some incredibly clever ads that have been spotted all around the world, so enjoy scrolling through and be sure to upvote thedesignsthat you find particularly effective!
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Every now and then, however, we encounter marketing that’s so brilliant, we don’t even mind the fact that it’s advertising a product. After all, we all need to buy things, so we might as well support companies that we think advertise well! That’s why thissubredditdedicated to sharing amazing ads exists. This community has over 461k members, and it’s the perfect place to go if you spot an incredible ad that you’ve just got to share!
As with anything else in life, what makes for a great ad is subjective and can depend on many factors. But according to strategic growth advisorJames Cole, step one is understanding your target audience. Marketing to Gen Z is going to be very different from creating an ad that targets boomers. So it’s important to understand how your audience speaks, where they like to get their information and what appeals to them.Step two is knowing your competition. Find out exactly how they’re advertising and whether it’s working for them or not. You can learn from their successes or their failures and work to create an ad that’s even better. You want to stand out, while still managing to grab the attention of the same audience.
As with anything else in life, what makes for a great ad is subjective and can depend on many factors. But according to strategic growth advisorJames Cole, step one is understanding your target audience. Marketing to Gen Z is going to be very different from creating an ad that targets boomers. So it’s important to understand how your audience speaks, where they like to get their information and what appeals to them.
Step two is knowing your competition. Find out exactly how they’re advertising and whether it’s working for them or not. You can learn from their successes or their failures and work to create an ad that’s even better. You want to stand out, while still managing to grab the attention of the same audience.
When advertising, James Cole says it’s also key to know all the ins and outs of the product or service you’re providing. Understanding all of the key features and benefits is crucial, so you can highlight them in any ads. And you’ll need clearly defined objectives as well. Whether you want to reach a more international audience, a younger audience, etc., you need to tailor your advertising specifically to that goal. But always remember to be honest. False advertising is a quick way to create a terrible ad, and sometimes even a lawsuit, so it’s important to avoid the temptation to bend the truth.
The goal when creating an ad is to make something that will be memorable for years, or even decades, to come.Wyzowlhas compiled a list of some of the best commercials of all time, and it’s likely you remember many of them. First, they mention theDumb Ways to DieAustralian Metro ad, which featured lots of creatures being sliced and killed in various ways to encourage travelers to make smart decisions when using public transit. If you’ve seen the ad before, you’re likely singing it in your head right now!
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