Have you ever scrolled through social media and stumbled upon a meme or funny cartoon that left you clueless, but your aunt and uncle were cracking up in the comment section? If so, you might have had a firsthand experience of “boomer humor.”
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During this era,labor unions promised higher salaries, businesses were booming, and new consumer goods were hitting the market shelves. In short, people were living the dream. With prosperity came change as families started heading to the suburbs for a better life.
Many adults had started buying things like washing machines and refrigerators. They had unknowingly become a part of the consumer economy. In fact, businesses started targeting the millions of relatively affluent boomer children with their marketing efforts.For instance, kids were buying mouse-ear hats after watching the Disney show and barbie dolls and Elvis Presley records and so much more. A Life magazine article from 1958 proclaimed that children were a “built-in recession cure.”
Many adults had started buying things like washing machines and refrigerators. They had unknowingly become a part of the consumer economy. In fact, businesses started targeting the millions of relatively affluent boomer children with their marketing efforts.
For instance, kids were buying mouse-ear hats after watching the Disney show and barbie dolls and Elvis Presley records and so much more. A Life magazine article from 1958 proclaimed that children were a “built-in recession cure.”
Once the boomers approached adolescence, some of them started having different thoughts about consumerism. Something began to shift as these restless teenagers questioned the status quo and craved something more. And thus, the youth counterculture movement was born.
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