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To help promote parent-child interaction, COA together with agency Cramer-Krasselt set up large puzzles, word searches, mazes, books, rulers and more around the streets of Milwaukee, US, in year 2011. Called “guerrilla classrooms,” the displays were designed to teach real-world applications on various subjects like math, science, geography and reading. The ultimate goal? To raise awareness of the positive impact parents’ involvement can have on their child’s education
Just like last time,Bored Pandareached out to Tobbe Christell, an expert in the realm of outdoor advertising and a pivotal figure at Havelle, known for developing and executing successful campaigns that blend creativity with practicality.On the topic of Havelle’s creative process, Christell notes, “Havelle can rarely take credit for the entire creative process. The best ideas usually start with the advertising or media agency, but all too often they are ideas that are not practically feasible due to technical, legal or budget constraints. What I think Havelle is good at is taking an idea, reshaping it and making it - or a variant of the idea - feasible, either together with an outdoor company or permission directly from the city in question.”
Just like last time,Bored Pandareached out to Tobbe Christell, an expert in the realm of outdoor advertising and a pivotal figure at Havelle, known for developing and executing successful campaigns that blend creativity with practicality.
On the topic of Havelle’s creative process, Christell notes, “Havelle can rarely take credit for the entire creative process. The best ideas usually start with the advertising or media agency, but all too often they are ideas that are not practically feasible due to technical, legal or budget constraints. What I think Havelle is good at is taking an idea, reshaping it and making it - or a variant of the idea - feasible, either together with an outdoor company or permission directly from the city in question.”
Tony’s Chocolonely were giving away free chocolate bars to highlight that there is no such thing as “free chocolate”.With a huge crowd gathering and waiting for their delicious freebie from the brand, they could read important messages about Modern Slavery and Child Labour conditions in the cocoa industry
“As there is often a short lead time, the production is always thought through already at the idea presentation, so that it can be produced quickly if it becomes a reality. Once the installation is up, it is well documented and posted on the appropriate social media channels. Anything can happen with a creative outdoor installation, so of course it’s important to ensure that the installation is 100% throughout the campaign period.” He told us.
When asked about integrating technology into interactive ads, Tobbe takes a pragmatic approach: “I never want to let a technology control an idea, but of course I try to stay informed about new technologies and keep them in mind if they can be of any use to an idea. Of course, new and upcoming technology will develop outdoor advertising and creative solutions, and I dare not say what the future looks like.”
The fact that outdoor advertising is as big as it is today is largely thanks to the digital platforms."
If you caught a lucky drop, you could win one year of free Tropicana. In every drop there were a coupon and a chance to win.The bottle travelled all over Belgium in 2015, popping up in trainstations, festivals and on events.
For an Audiology campaign Specsavers created new onomatopoeic words to make you think about the beauty of ordinary sounds
To promote the film’s UK opening on Friday 4 August, Warner Bros Pictures arranged for three impressive giant handmade Megalodon dorsal fins to slice their way through London, down the River Thames
As for trends, Tobbe expresses a desire for Havelle to set them rather than follow. He says, “In my dream world, it is the creative installations that sometimes sow a seed for something that then becomes a trend in outdoor advertising. I don’t try to take advantage of trends, but these, as well as previously both implemented and unimplemented ideas, we always have in the back of our minds when we work with new solutions.”
Burger King is now launching new plant-based options in restaurants in Sweden and guests will be able to choose from Cheeseburger, Whopper and Royale variants
It’s often fast-food packaging you see littering streets. McDonald’s Norway and Nord DDB took ownership of this with an honest campaign depicting the ugly side of its wrappers.The copy reads: “Unfortunately too much of our packaging ends up on the streets. Now we are doing our biggest effort yet and will clean even more than we already do. But we aren’t able to get it all, and need everyone to contribute. Please remember to throw away your litter in the bins next time you buy takeaway from us.”Campaign from 2022
Marvel’s Spider-Man 2 is celebrating the game’s launch in Australia with an creative scene at Watermans Cove in Barangaroo, Sydney
To launch the new Samsung Galaxy Z Flip5, Samsung wanted to emphasize that it takes up less space in your pocket than an iPhone. To achieve this, they created a small outdoor billboard targeting the pockets of Stockholm residents, and conveyed that big news doesn’t always need to be so substantial
50 Pylons up to 20’ tall were fabricated and installed at landmarks around the city of New York, for the Red Bull Air Race in Las Vegas
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Nike unveils its new basketball arena floating on top of Lake Bled in Slovenia. The lake is the tonal inspiration behind the Luka Doncic Jordans and this weekend, Jordan Brand and Grosbasket, a local basketball shop hosted a tournament.The lake offered serene and scenic views to introduce the sneakers. Notably, Doncic is Slovenian as well, which honors his heritage simultaneously
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Marvel Studios’ Att-Man and The Wasp: Quantumania is released today on Disney+ and to honour the occasion Disney+ has partnered with Uber Eats to devise a tiny tasting menu.The menu has a range of food choices from chow mein, to pizza to fish and chips, the list continues with vegetarian options of course with vegetarian burgers and salads available. London, Bristol and Manchester have the opportunity to order from this mini menu and much away from the comfort of their own home.
First came the musical. Then the movie. Now the party continues. Mamma Mia! The Party is a stage musical in ABBA’s homeland Sweden.
As temperatures begin to soar again in the UK, McDonald’s is enticing customers with its cool milkshakes.The billboard features a hint of the golden arches and a single drip of its strawberry-flavored milkshake.
IKEA has created a 19-foot tall 3D Big Blue Bag sculpture, with AR capabilities, which is on tour in the US to Houston, Chicago and New York.Viewers who scan QR codes located on the sculpture will be offered exclusive discounts, with scans generating an AR animation of Ikea products flying out of the bag before providing users with directions for claiming their offer.
Bumble is a platform for connection. During this women’s world cup, Londoners could see these billboards. Billboards in London, UK
A comeback of Tyler Rake in Extraction2 with a 3D explosion stunt billboard in Bangkok, Thailand
Subway offered customers the chance to ride in one of their THREE submarine’s to escape the crowded streets on King’s Day.Koningsdag or King’s Day is a national holiday in the the Netherlands. It celebrates the King’s birthday (27th April), and is an orange-filled celebration. It’s one of the biggest and most colourful festivities in the Netherlands.On King’s Day this year, Subway has launched Royal Submarines – for those who wanted to escape the busy streets of Amsterdam!Subway also launched a limited edition Subway Sandwich, called the Royal Sub. It had orange coloured ingredients and cost just 27 cents when ordered on the JustEat app. For customers who ordered the sandwich, some were offered the chance to ride on one of Subway’s three Royal Submarines
Colgate and VMLY&R Brasil are spreading smiles in nine poor communities in four cities in Brazil. The project is transforming homes into smiley faces as part of Colgate’s global campaign, The Power of a Smile, which says that a smile can bring optimism and happiness to those around you
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