35 Advertisements So Clever, They Deserve A Permanent Spot On The Internet

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“Man Of Steel” Superman Elevator Ad

Not every brilliant marketing campaign is an ad. Some brands have realized that just attaching their name to something people are paying attention to can bring recognition and associations. For example, Dove’s “real beauty” campaign wasn’t exactly promoting the company’s products, rather, it was simply research on women’s self-perceptions of beauty.One of its most famous takeaways was the startling discovery that “only 4% of womenaround the world consider themselves beautiful.” Given that you probably see more than a dozen beautiful women while strolling around any city center for less than an hour, the study highlighted the havoc unrealistic beauty standards had caused for female mental health.

One of its most famous takeaways was the startling discovery that “only 4% of womenaround the world consider themselves beautiful.” Given that you probably see more than a dozen beautiful women while strolling around any city center for less than an hour, the study highlighted the havoc unrealistic beauty standards had caused for female mental health.

Beach Shower That Looks Like A Giant Sprite Machine

Don’t Buy Exotic Animal Souvenirs

If You Want Stronger Marriage, Work On It Together

Anti-Smoking

Daihatsu

Unicef - Every Child Needs A Family

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Erdal Shoe Polish

Band Aid: Flexible Fabric

Further studies into the topic have found thata staggering 93% of adsgo unviewed even when directly in front of the user. Add in the prevalence of ad blockers and similar technology and one begins to wonder if anyone has actually ever viewed an internet ad. This, unfortunately, is probably the reason so many banner ads are aggressive, loud, and deceitful, as they need every trick in the book to get you to look for more than a second.

Creative Marketing

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Think Of Both Sides

Toothpaste Billboard

Don’t Selfie And Drive

Sopranos Taxi Ad

Despite copious research and the ability to see, in real-time, what generates clicks or not, some companies still seem to think it’s acceptable to run terrible, annoying, and ineffective ads. Studies have shown that using specific calls to action, like “click here” or “sign up now” haspractically no effecton the user’s actions.

Silberman’s Fitness Center

This ad is from Queer Lisboa, the Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films, a genre known as Queer Cinema | Agency: Fuel Lisboa

“Obscene To Some. Beautiful To Us."

DHL: The Fastest Express Service

In the same way that a brilliant ad can make a pretty regular company stand out, a terrible ad can tear down its reputation independent of how we feel about its products. There is no shortage of ads so annoying that many of us promise ourselves that we will simply never use these products out of spite. Research shows that annoying or distracting adsactually generate negative emotionsin the average user.

McDonald’s: Open 24 Hours

More and more cyclists are being injured in streets and roads

Arno Turbo Fan

Particularly in online advertising, the user’s preconceptions about the brand are possibly the most important part. Because online ads are more intrusive than traditional ads, which we tend to think of as simply part of any inhabited area’s decor, they create stronger emotions. So seeing the ad of a brand we like, just reminds us that it exists,while the inverse is just as true.

Mini: Outside The Box

Feed SA, A South African Charity

Harry’s Bread: Nice And Soft

Of course, this does all create fertile ground for smart and creative advertisers. Most of us could probably think up a bog-standard ad in our heads right now, so a more “out-there” ad might actually catch our eye. Similarly, as the average ad now is ignored and disregarded, anything that does appear interesting to us is likely to hold our attention for longer.

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