33 Reasons Why 2024 Was The Year We Were Done With Influencers

2024was a great year for many things — but in terms of the content creator world, there seem to have been a few setbacks.It’s no surprise that many on the Internet aren’t huge fans ofinfluencers. After all, the simple mistake of calling one a “celebrity” can create quite an uproar.But it seems this past year, the term “content creator” ruffled more feathers than most, and we have these 33 people, among countless others, to thank for that sour reaction.This post may includeaffiliate links.

2024was a great year for many things — but in terms of the content creator world, there seem to have been a few setbacks.

It’s no surprise that many on the Internet aren’t huge fans ofinfluencers. After all, the simple mistake of calling one a “celebrity” can create quite an uproar.

But it seems this past year, the term “content creator” ruffled more feathers than most, and we have these 33 people, among countless others, to thank for that sour reaction.

This post may includeaffiliate links.

Two individuals lifting weights in a gym.

Influencer in a gym lifting weights and outside with a police officer; highlights shifting influencer culture 2024.

Outdoor cafe scene with people enjoying ice cream, overshadowed by a giant cone; highlights influencer culture shifts.

Person walking through ancient ruins, showcasing why influencers are not as impactful in 2024.

Weight is a serious health topic, and it seems that TikTokerLiv Schmidthad to learn that the hard way.The 23-year-old’s audience consists mostly of teenage girls on the social media platform, and her content regularly consists of her diet, with one of her series called “What I eat in a day to stay skinny as someone who works a 9 to 5.”The diet in question consisted of a protein bar, a little nibble of bread, a small bowl of pasta and two bites of ice cream — for a total of 800 calories.Experts say adult women should eat at least 1,600 calories per day, and TikTok has now banned the content creator for violating community guidelines.

Influencer shares beauty tip while addressing lectins and weight gain.

The main reason most people go to the gym is to work on themselves… but this influencer thinks it’s all about her.“As the only woman in the whole weight room, I take pride in knowing that every man here is working 10% harder just because they see me,” she wrote in her caption.Maybe it’s satire, maybe it’s not, but it certainlyirkeda few people on social media.“That’s a legit narcissistic thing to say,” read a comment. “Like, not social media ‘narcissistic,’ but actual psychological disorder narcissism. Lol.”

Woman taking selfie in gym, wearing workout clothes, surrounded by weights; emphasizing trend shift from influencers.

Grocery stores are not playgrounds… but apparently, some influencers think they are.One person thought it would be absolutely hilarious to fall back-first on what looked to be various frozen foods while filming the whole thing.The simple action alone disrupted the employees there as well as all the other customers. Not to mention, the products are most likely ruined now.

Person lying in a grocery freezer display, showcasing an outrageous influencer pose in a store setting.

A self-proclaimed “fitness blogger” was doing a livestream in a public park when a man sat down on the bench behind her, intending to wait for a phone call.She confronted him, asking her if he could move spots because she didn’t want him to be featured in the shot. He refused, asking her to move instead, and things escalated from there.In the nearly 3-minute longvideo, the content creator made a jab at the person’s age, calling him an “old man,” before saying her “followers” wouldn’t appreciate seeing him in the background.

Two people interacting on a park bench, demonstrating why influencers may be problematic in 2024.

When TikTok influencerRenesha Monacovisited a high-end Greek restaurant in Toronto, Canada called Estiatorio Milos, she certainly did not expect her brief review to receive so much hatred.Renesha claimed the place “did not live up to the hype,” citing that the lobster pasta made her feel “not so great after,” and that the service took far too long.But the commenters found her whole opinion to be ridiculous.“This review makes you sound like a spoiled brat, just because you didn’t like the food, doesn’t mean it’s all terrible,” one person said, adding, “If all the staff are horrible, chances are YOU are the problem!”

Seafood display with fish and octopus on ice, next to two women smiling, highlighting influencer impact in 2024.

Person pointing at a “fall edit” style tip in a fashion store, highlighting size inclusivity issues with influencers.

A so-called food blogger reached out to a restaurant, asking if they collaborate with influencers. After a person from their team very politely declined the request due to a medical emergency they were trying to sort out — in addition to thanking them for reaching out — the “influencer” showed their true colors.“May your business never succeed,” was their reply. “And may you close down.”On top of that, they left a scathing Google review claiming that the establishment and ownership “suck,” and that the staff were rude, although the screenshots tell quite a different story.

Negative text exchange highlighting reasons to move away from influencers in 2024.

Text exchange about influencers, highlighting entitlement and criticism with jewelry images.

People walking on a palm-lined road, showcasing examples of influencers in 2024.

Blocking a public space seems to be a trend.“Obnoxious” influencer behavior wasspottedat Tipsoo Lake on Highway 410 in Washington State when an entire photoshoot was set up in the middle of the road just to capture the interstate’s gorgeous views.

Photographer and model on road, highlighting influencer culture challenges.

An anonymous user on Instagram with 36K followers reached out to a Manchester restaurant with the intent ofcollaborating.Instead of responding directly, the business took a screenshot of the DM, put it in their story and sarcastically wrote, “Oh, what a surprise! Another thrilling DM from a blue tick superstar asking for a free feast in exchange for an Insta post.“Because, you know, exposure pays the bills! We’re just thrilled that you appreciate our food, but hey, we appreciate paying customers even more!”The influencer’s angered response came shortly afterward: “Personally, I think you’re bang out of order. HOW DARE YOU try and expose us like that???”A rant followed soon after, claiming their promotions were fair and square and that they were “the ones that [were] laughing” because — no matter where they go — it’s all “free.”

Instagram DM exchange highlighting influencer criticism in 2024, showcasing a request for free meals in exchange for posts.

Young woman exposing rude restaurant behavior to influencers, with social media message screenshots.

Emails discussing influencer collaborations in 2024, highlighting their relevance.

An Instagram usertruly thought259,000 people would donate money to them to buy a Ferrari.“Day 1 of posting Ferrari Spider everyday until 259,000 people donate $1 to afford it,” read the video with the caption, “Thank you all!! Help make the impossible possible.”

Yellow Ferrari Spider in a challenge post to raise funds, showcasing why we’re done with influencers.

An entire group of influencers created an entire traffic jam in order to get photos for their Instagram as they posed in the middle of the road, beside various sports cars.One comment hilariously read, “Always keep bear spray on hand.”

Traffic jam caused by influencers at a scenic photoshoot location with cars stopped on the road.

In the historic ruins of the iconic Colosseum, tourists were seen taking pictures and filming videos… and an influencer was spotted filming a dance video for her followers.The blurryvideofrom a different user had a deadpan caption: “Spot the influencer.”“I can just picture the ancient romans giving a thumbs down 👎🏽 and she’d be fed to the lions or sacrificed to the Roman Gods,” read a comment.

Ancient amphitheater with stone arches, showcasing the evolving landscape beyond influencers in 2024.