What wouldn’t a dedicatedinfluencerdo for a good photo op… Most times, the Internet idols are ready to sacrifice their comfort and even dignity for ‘the shot.’ What they might not realize is that they might be taking the dignity of the people around them down with them.The IG pageInfluencers In The Wildis full of examples where people capture unaware social media stars taking pictures in some questionable positions. Today, the page has 5 million followers and even a board game! People have been spottinginfluencersin the wild and submitting them to the page since 2020.This post may includeaffiliate links.

What wouldn’t a dedicatedinfluencerdo for a good photo op… Most times, the Internet idols are ready to sacrifice their comfort and even dignity for ‘the shot.’ What they might not realize is that they might be taking the dignity of the people around them down with them.

The IG pageInfluencers In The Wildis full of examples where people capture unaware social media stars taking pictures in some questionable positions. Today, the page has 5 million followers and even a board game! People have been spottinginfluencersin the wild and submitting them to the page since 2020.

This post may includeaffiliate links.

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The “Influencers In The Wild” Instagram is well on its way to becoming an established franchise. The Instagram page has its own website, a merchandise shop, and even a board game. The creator of the page is George Resch, also known on the Internet astank.sinatra, the Michael Jordan of memes. In the spring of 2023, Resch went onShark Tankto pitch his idea for the board game to the sharks.Unfortunately, he was unsuccessful – no sharks backed his business idea. When he went on the show, he said he only sold 1,500 units of the game. Canadian businessman Kevin O’Leary called it “terrible,” and other sharks started dropping out due to the lack of sales.Although the idea didn’t get picked up, the publicity undoubtedly helped popularize the “Influencers In The Wild” game and the Instagram page, as well. You can still get the board game on the page’s website or Amazon.

The “Influencers In The Wild” Instagram is well on its way to becoming an established franchise. The Instagram page has its own website, a merchandise shop, and even a board game. The creator of the page is George Resch, also known on the Internet astank.sinatra, the Michael Jordan of memes. In the spring of 2023, Resch went onShark Tankto pitch his idea for the board game to the sharks.

Unfortunately, he was unsuccessful – no sharks backed his business idea. When he went on the show, he said he only sold 1,500 units of the game. Canadian businessman Kevin O’Leary called it “terrible,” and other sharks started dropping out due to the lack of sales.

Although the idea didn’t get picked up, the publicity undoubtedly helped popularize the “Influencers In The Wild” game and the Instagram page, as well. You can still get the board game on the page’s website or Amazon.

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In January 2022, Resch spoke toBusiness Insiderabout the success of the Instagram page and his plans for the future. He said the inspiration for this page was a girl whom he saw climbing a tree to take a picture. “The tree was like three feet tall, and I was like, ‘Why wouldn’t you just stand next to the tree?'” Resch observed.He says the page came to be from wanting to reveal the absurd and sometimes dangerous ways some influencers try to get ‘the shot.’ “It’s always like, ‘Oh, my god, look how silly we are,'” Resch told Business Insider. “Nobody can take just a regular picture anymore because it doesn’t work. You can’t just stand and take a picture. You have to be hanging from a branch to get attention.”

In January 2022, Resch spoke toBusiness Insiderabout the success of the Instagram page and his plans for the future. He said the inspiration for this page was a girl whom he saw climbing a tree to take a picture. “The tree was like three feet tall, and I was like, ‘Why wouldn’t you just stand next to the tree?'” Resch observed.

He says the page came to be from wanting to reveal the absurd and sometimes dangerous ways some influencers try to get ‘the shot.’ “It’s always like, ‘Oh, my god, look how silly we are,'” Resch told Business Insider. “Nobody can take just a regular picture anymore because it doesn’t work. You can’t just stand and take a picture. You have to be hanging from a branch to get attention.”

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Before becoming the Michael Jordan of memes, George Reschsold fencesin Long Island, New York. He has left the fence business since, focusing on this and his other social media accounts. When talking to Business Insider, he didn’t specify how much he earns from all his social media accounts and businesses but said it adds up to “a good living” and that he doesn’t regret leaving the fence business.

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When asked what the secret sauce to the success of “Influencers In The Wild” is, Resch believes it’s the fact that some of these influencers don’t seem to have any self-consciousness.“The best videos to me are when the person who’s taking the picture is just in their own world and completely oblivious to whoever is around. Ten years ago, this person would have been looked at as an alien, and you’d be like, ‘What the hell is this person doing?’ But today, it’s just perfectly normal.”

When asked what the secret sauce to the success of “Influencers In The Wild” is, Resch believes it’s the fact that some of these influencers don’t seem to have any self-consciousness.

“The best videos to me are when the person who’s taking the picture is just in their own world and completely oblivious to whoever is around. Ten years ago, this person would have been looked at as an alien, and you’d be like, ‘What the hell is this person doing?’ But today, it’s just perfectly normal.”

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However, George says the opposite strategy might actually be the best. “Don’t try,” he told Business Insider. “Don’t try and get featured on my account because when people do that, it’s very obvious, and it comes across that way. Just be yourself.”

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A researcher at the University of Pennsylvania, Emily Hund, stands in their corner and urges them to unionize in her book The Influencer Industry: The Quest for Authenticity on Social Media. Influencers should “recognize themselves as the cultural laborers they are and organize accordingly,” shewrites.

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She explains how, after the economic crisis of 2008, many stable kinds of jobs disappeared. Making money through social media, therefore, became a viable option. “The influencer industry is both a symptom of and a response to the economic precarity and upheaval in social institutions that have characterized the early twenty-first century,” Hund explains.

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There have been attempts to unionize from online creators in the past. In 2016, there was the Internet Creators Guild that aimed to help creators protect themselves in the “cut-throat” world of brand deals and confusing contracts.Itshut downafter three years, mainly because big creators didn’t “feel the need for support from a collective voice.“TikTok creatorsare flirting with the idea, as well, but nothing has come out of it yet.

There have been attempts to unionize from online creators in the past. In 2016, there was the Internet Creators Guild that aimed to help creators protect themselves in the “cut-throat” world of brand deals and confusing contracts.

Itshut downafter three years, mainly because big creators didn’t “feel the need for support from a collective voice.“TikTok creatorsare flirting with the idea, as well, but nothing has come out of it yet.

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Indrė Lukošiūtė

Greta Jaruševičiūtė

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