There’s a lot of talk about sustainability and ethics these days, with many companies claiming to put people first. But while some genuinely try, the reality is that mostcorporationsprioritize profits above all else.

To keep the money flowing, they rely on clever marketing, subtle manipulation, and outright lies—so much so that many of their ideas become so ingrained in society that we don’t even question them.

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That suing McDonalds for spilling hot coffee on yourself is a frivolous lawsuit and an example of why corporations need more protection against lawsuitsTo clarify the point–the hot coffee lawsuit was not frivolous and thinking it is is corporate propaganda.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

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The idea that workers discussing their salaries is impolite.

Three people in an office setting discussing topics related to corporate propaganda.

Oil corporations have convinced millions of Americans that there is doubt about climate change. They used the same tactic that the tobacco industry used to sow doubt about the harmfulness of smoking cigarettes.Cigarettes are deadly and so is climate change.Now they have retreated to OK there is climate change but it’s just a natural cycle. That’s not what scientists say, but unfortunately for us all there are millions of Americans who believe Sean Hannity over scientists.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Bored Pandareached out to marketing psychologistAkashto get his take on the topic and ask whether companies can market their ideas ethically.“Every organization or company has business ethics and a code of conduct, and they do follow it,” Akash said. “But in the end, the thing that matters most is profit. That’s the ultimate goal of every business, except for NGOs and the government.”However, he explained that while profit is the driving force, not everything companies do is unethical. “If businesses focused only on profit, they would resort to unethical practices. But today, many companies shape consumer behavior in ways that aren’t necessarily deceptive—just strategic. Take Uber, Zomato, or Flipkart, for example. These companies didn’t exploit consumers; they identified pain points and gaps in the market and provided solutions.”On the other hand, many corporations uphold ethics through corporate social responsibility (CSR) initiatives. “For instance, Reliance’s Vantara initiative and the Tata Group’s donations help build consumer trust while balancing ethics and profits,” Akash added.“Ethics = Trust = Profits.”

Bored Pandareached out to marketing psychologistAkashto get his take on the topic and ask whether companies can market their ideas ethically.

“Every organization or company has business ethics and a code of conduct, and they do follow it,” Akash said. “But in the end, the thing that matters most is profit. That’s the ultimate goal of every business, except for NGOs and the government.”

However, he explained that while profit is the driving force, not everything companies do is unethical. “If businesses focused only on profit, they would resort to unethical practices. But today, many companies shape consumer behavior in ways that aren’t necessarily deceptive—just strategic. Take Uber, Zomato, or Flipkart, for example. These companies didn’t exploit consumers; they identified pain points and gaps in the market and provided solutions.”

On the other hand, many corporations uphold ethics through corporate social responsibility (CSR) initiatives. “For instance, Reliance’s Vantara initiative and the Tata Group’s donations help build consumer trust while balancing ethics and profits,” Akash added.

“Ethics = Trust = Profits.”

That we the consumers are at fault for all of the plastic waste in the world. It is a free rider problem — and the corporations are not paying for the harm they have done and are continuing to do to the world.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

The need for diamond engagement rings.

Placing a ring on a finger, symbolizing engagement or commitment, often influenced by corporate propaganda.

Fast fashion. it needs to die. not only is it an overheating unsustainable system. it promotes waist, and you end up spending more money on them anyway in the long run. it is better to make a small wardrobe of a few well-made clothes that fit you well and will last a long time over sometimes literal plastic.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Akash also highlighted that a company’s success isn’t just about the market they serve—it’s about how well they tap into emotions, habits, and decision-making patterns to create an irresistible connection with their brand.Big brands are particularly skilled at using psychology to influence consumers:They make it personal. Ever seen an ad that feels like it knows you? That’s data-driven personalization at work.They sell a feeling, not a product. Apple doesn’t just sell tech—it sells innovation and creativity.They create urgency. Limited-time offers make people act fast.They hook you with small steps. Free trials or introductory deals get customers invested.They make themselves familiar. The more you see a brand, the more you trust it.They remove friction. One-click checkouts make buying effortless.

Akash also highlighted that a company’s success isn’t just about the market they serve—it’s about how well they tap into emotions, habits, and decision-making patterns to create an irresistible connection with their brand.

Big brands are particularly skilled at using psychology to influence consumers:

“Warning, this product may cause bleeding, swelling, hair loss, thoughts of s*****e depression, cancer, anal leakage, and death”Meanwhile it shows a bunch of happy people playing frisbee in the park with grandma

Person playing frisbee on a hill at sunset, illustrating normalized activities influenced by corporate propaganda.

American exceptionalism and individualismAlso, the idea that your work ethic (or rather how much time you give your job) is what gives you value.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Breakfast foods are only for breakfast and that’s all you’re supposed to eat in the morning. I had clam chowder for breakfast my first day living alone at 17. F**k the system.

Assorted brunch dishes on a round table, highlighting corporate propaganda’s influence on dining habits.

Planned obsolescence in technology.whymypersonality:You mean how most technology literally quits working every few years? Cause I’m getting sick of being literally forced to buy a new phone every 2-3 years because the old one wont turn on anymore.

Laptop and tablets on a wooden table, highlighting corporate propaganda’s impact on technology normalization.

Separate toys for boys and girls.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Food pyramid illustrating normalized dietary choices due to corporate influences.

Clover leaves with morning dew, illustrating natural elements beyond corporate propaganda influence.

Valentine’s day!

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Sorry, I keep writing these because I can’t sleep.The whole notion that government is inefficient and incompetent, a drag on business.I’m no communist, but there is always a role for government in a well-run economy. Business may be more efficient, but why do we focus on efficiency to the exclusion of all other considerations? What about robustness? What about fairness? Businesses are not incented to improve society, only their position within it. Government should act as counterweight to ensure a Leviathan like Amazon does not sink us.As for the incompetence of government, all I will say is this. I’ve worked as a consultant to government and now in Big Tech. I’ve seen as much, if not more, incompetence here than I worked in the public sector.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Y’all don’t hate me for this - US military commercials.

Soldier in uniform with US flag backdrop, illustrating themes of corporate propaganda.

The white picket fence American dream. It was actually a propaganda campaign on the 50s to try and get women out of the workforce so men returning from war would have jobs to go back to.

Modern suburban house with white picket fence, reflecting corporate propaganda influences in architecture.

The war on d***s.

Two people sitting in a graffiti-covered alley, highlighting impacts of corporate propaganda normalization.

Pink anything for women…

Stylish desk layout featuring a smartphone, gold earrings, and pink stationery, highlighting corporate propaganda aesthetics.

Women’s razors. Marketing shaving to women and convincing them and the rest of the population that being hairless was more feminine.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

The standard American diet.

Close-up of a burger and fries, highlighting normalized corporate propaganda in food choices.

“Premium economy” seating in airplanes. It’s what regular economy seating should be.

Airplane cabin interior showcasing closely arranged seats, typical of corporate propaganda normalization.

Expensive skincare.That $300 moisturizing cream doesn’t necessarily have better ingredients than a $10 cream.

Person in a bathrobe, towel on head, applying skincare, highlighting corporate propaganda’s influence on beauty routines.

The fact that sharing your salary with your colleagues in the same position as you is taboo.Some companies I’ve worked for have gone so far as to put it in their handbook as a rule. It’s just them trying to cheap out as much as possible. Because when I bring up the fact that the new hire makes more than I do after gaining seniority, suddenly they want to be mad at me.

Two women in a corporate setting, engaging in conversation near a window.

The concept of waking up at 6-7am to go sit in a desk and be stifled of your creativity and personal experiences for 6-8 hours a day. This is an outdated system to get people trained and docile to work in factories, and now successfully causes generations of kids to be depressed.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Service charges and ATM fees at banks.

Person wearing gloves using ATM, holding cash; corporate propaganda influence on financial transactions.

Those who sell top cash Ibuprofen or Paracetamol. Normal cheap/store brand stuff works just as well. Just very good marketing.NarrativeScorpion:The vast majority of d***s have store brand varieties. People just need to learn to look at the active ingredients.

Pharmacist showing medication to a customer, highlighting normalized practices through corporate propaganda.

People eating KFC during Christmas time in Japan because of KFC’s marketing campaign that promoted their products as a traditional Western Christmas treat.

Fast food meal with fries and chicken, highlighting corporate propaganda influence on diet norms.

Cotton instead of hemp.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

Women’s jeans without pockets so you have to go buy purses.

30 Corporate Marketing Tactics That Shaped How We Live Without Us Realizing

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Using enough toothpaste to cover the entire head of the toothbrush in commercials. Total marketing ploy.

Toothpaste being applied on a toothbrush, concept linked to corporate propaganda norms.

A person taking a pill, highlighting normalized behaviors due to corporate propaganda.

News Media. Everyone thinks it’s normal for news corporations to lie and scare people for their own political propaganda/political gain.

People queuing outside a Supreme store, illustrating corporate propaganda influence.

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Bottled water.

Rows of plastic water bottles with white caps, illustrating corporate propaganda normalization.

Making “thin” versions of food to make people believe that they are eating less, but then those people end up buying more of that food to satiate the hunger they always had for it. Such a pointless product.

Glass of yogurt with green apples and measuring tape, symbolizing corporate propaganda influences on health perceptions.

Clean water is a NECCESITY and not a RIGHT!

As someone who works at a bank I can tell you the bank does not get charged from the other bank when one of their customers uses another machine. It’s literally 100% profit. And a f**k ton of it

Person inserting card into ATM, illustrating normalized practices due to corporate propaganda.

Locking online gaming behind a paywall on consoles.

Hands holding a video game controller with a soccer game on TV; depicts corporate propaganda influence in gaming culture.

The concept of individual litterbugs. Corporations such as the tobacco industry helped fund the nonprofit front Keep America Beautiful to shift responsibility of cheap, environmentally damaging packaging from the producers to the consumers. And it totally worked.

Street littering and garbage bags, showcasing issues normalized by corporate propaganda.

Santa Clause wore many colors until Coca Cola decided that Coke needed winter sales and dressed him up in red and white coke colors and made a huge ad campaign. Now that’s all he wears.

Couple showing wedding rings, highlighting corporate propaganda’s impact on marriage norms.

The funny twitter accounts some companies have.“Oh Wendy’s is so fun on twitter!” IT’S NOT THE COMPANY, IT’S SOMEONE WHO THEY EMPLOYED TO WRITE WITTY TWEETS.

The fear concerning fat, MSG, and low calorie sweeteners.

Person adding sweetener to coffee, illustrating corporate propaganda normalization in daily habits.

Didn’t see it posted earlier. But buying a new phone just because a new version of the same phone is available. Or buying the “pro”/"+" version of the same phone.And also the previous versions of the phone not being sold after the new one is on the market.

Anything to do with body hair, especially for women.

Makeup. It’s “essential” for women to wear it or they’ll get made fun of or think they don’t look good enough. I’m a guy so I’m not the directed audience obviously, but I still don’t like the idea of putting plastic and chemicals all over my face until I look like a Barbie doll; plus my autistic a*s would be rubbing that c**p off in a heartbeat! I only think of people as ugly if they’re ugly on the inside, because on the outside we’re all human and I don’t care what the unreasonable beauty standards say.

Owning cars, building highways, living in the suburbs, having a room for your car in your house, 20 acre parking lots, getting your drivers license as a teen… basically, everything in America involving cars comes from corporate propaganda. The rest of the world has mass transit and functional cities instead.

Book cover showing fries atop kale; explores food revolution’s impact.

The " average " 2000 calorie amount in a day.

Fat in food makes you fat. In reality sugar is a more accurate culprit.

The Pledge of Allegiance was composed as part of a marketing campaign to sell magazine subscriptions to schoolchildren.

Drinking soda.

The idea that cow’s milk is a great source of calcium.

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