The Birth Of A Bestseller: The Book Launch That Delivered… Confusion
With friends announcing pregnancies left, right and center, I thought it would be hilarious to turn my book launch into a birth announcement. To celebrate my new book ‘To The Moon’, I shared a series of Instagram stories that had family and friends doing double takes. It escalated quickly when friends and family, skimming too quickly over the sonogram, started celebrating the “pregnancy” of my wife. Did I take it one step too far?...